CNET Networks has a new corporate site where you can see the new logo I’ve mentioned before. What I found fascinating was the advertising rate card, I wonder what Jason would give for $111 CPM? I’m not sure what half of those ad units mean. ¶
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Matt Mullenweg is one of PC World’s Top 50 People on the Web, Inc.com’s 30 under 30, and Business Week’s 25 Most Influential People on the Web. 
Jeremy Flint | April 4th, 2005 @ 9:39 am |
So are they planning on getting rid of the red c|net logo, or is the new logo just for corporate communications?
The c|net logo is probably one of the most reconizable on the internet.
Matt | April 4th, 2005 @ 9:42 am |
This is just for CNET Networks which is the big overarching company across a bunch of brands, including the red ball one. I agree that the red ball is hard to miss.
Mike D. | April 4th, 2005 @ 10:29 am |
Show me the company that paid $111 CPM for an ad on Cnet! I’m sure that is probably a historical range dating back to about 1998 when people were stupid.
Matt | April 4th, 2005 @ 11:32 am |
I bet Mike is right. Does ESPN have a rate card somewhere?
Mike D. | April 4th, 2005 @ 3:58 pm |
Yeah, we have a rate card at ESPN we give to advertisers but I’m not sure if it’s public or not. I think probably not. I can tell you though that even our most immersive, broadband screen-real-estate-eating ads don’t go for anywhere close to $111 CPM. That’s crazy talk!
Scott Kidder | April 4th, 2005 @ 7:10 pm |
Chiming in with another “yeah right…”
anon | April 4th, 2005 @ 10:26 pm |
Demo’s of the ad units are here…
http://asia.cnet.com/services/adgallery/adgallery.htm
for some specialized sub-sites, that $111 CPM on a Leaderboard sounds right.
Mike D. | April 5th, 2005 @ 11:05 am |
I don’t know man… a 728×90 “Leaderboard” is a pretty standard ad unit these days. In fact, it’s pretty much the new 468×60. Doesn’t sell for a premium generally. The only sorts of ads that sell for premiums these days are video ads, full page takeovers, surrounds, and interstitials.
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