Menu Mind Games
Asides
Author William Poundstone Dissects the Marketing Tricks Built Into Balthazar’s Menu, “how something as simple as typography can drive you toward or away from that $39 steak.” I wish typography was that simple. 
Jan
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Interesting idea…
Hah, yeah I wish it were simpler too. Still this is good information.. some of it applies well to site layouts too
I found my new hero!