No Paradox of Choice
Asides
Financial Times: Given the choice, how much choice would you like? A refutation of the “so-called paradox of choice [that] is one of the most overrated and incorrectly cited results in the social sciences” according to Tyler Cowen. Hat tip: Ryan Holiday in Tim’s comments.
Choice is a natural phenomena and only became a “problem” when “good-evil” duality got ingrained in our psychology. I believe we’re all capable to make the best choice for ourselves, given we are not tainted with the guilt or “should-shouldnot’s”…