I’m tired of hearing about who you’re checking for now
Just give it time, we’ll see who’s still around a decade from now.
As just written about in TechCrunch, the WordPress.com blog, and Cloudup’s blog, Automattic has acquired Cloudup, a really slick service that makes easy to share every type of media from a very talented team. The service isn’t open to the public, but if you use this link to signup there are a couple hundred invites for ma.tt readers.
But, even after my foray into Simplenote alternatives and doing research and trying out other note-taking apps, I’ve stuck with Simplenote as my iOS note-taking app of choice. [...] However, I could consolidate them all into just one app if I had to. And that app would be Simplenote. The reason I’d choose Simplenote is because it’s a quick, easy-to-use app with great search and it has fast, reliable sync.
Go check it out. For me it was easy – even though I dropped Simplenote, I had kept NVAlt syncing with it in anticipation of an update as good as this one. I launched it, logged in and a few moments later I was back up and running. Best of all, Simplenote is back on my first home screen.
Simplenote has always kept the focus on content — your content. With a bare minimum chrome in its apps, Simplenote has stayed away from flashy gradients, big UI elements and detailed icons and instead, has offered a minimal, mostly white user interface to its users. I liked everything about Simplenote, so paying for its Premium subscription and supporting the service was a no brainer for me.
Also the Simplenote for Mac app rising in the app store listing. I am excited about all of this above and beyond what any rational measure would support.
Probably the most comprehensive was by Ellis Hamburger in the Verge, Simplenote reborn: the first great notes app is back. I’d recommend reading the entire thing. Ellis asked me a number of questions via email and I’d like to share the entirety with you here:
What is so compelling about Simplenote, and why exactly was it worth “reviving?”
From the day I first used Simplenote it felt like a breath of fresh air in a crowded sea of cluttered apps. I use and rely on the service every day. We do many things at Automattic, but our core passion is creating great products. When we see something we feel isn’t our best work it bugs us until we’re able to loop back and iterate on it — it’s a blessing and a curse. This latest iteration of Simplenote on Android, OS X, and iOS is something we’re all very excited about sharing with the world.
How big a role did Simplenote play in Automattic acquiring Simperium?
It depends on how you look at it: I probably would have never heard of Simperium if it wasn’t for Simplenote, and the app really demonstrates the power of the Simperium API and the tastefulness of the people who created it. But the bigger interest was in what we could build alongside Fred and Mike on top of Simperium across all our products.
Where do Simplenote and Simperium fit with Automattic? Will any of each service’s features make their way into your other products, like WordPress, or do you intend to operate them separately?
Simplenote and WordPress share one key characteristic: they’re about writing. They both aspire to become invisible and be a canvas for your creativity. WordPress has succeeded above its competitors year after year because we’re ruthlessly focused on the experience of the author, and I saw the same spirit in Simplenote. It fits in Automattic like a glove.
One of the keys of Simplenote is, well, its simplicity. I think as we integrate it more with the broader Automattic ecosystem it’ll look more like Simplenote inside of WordPress rather than vice versa. It’s all backed by an easy-to-integrate API so if people want something more complex someone will build a client for that.
Simperium is at the core of several new things we’re either building or hope to build in the near future. We’re investing quite a bit to make the service robust and flexible for our needs as a top-ten internet site, and that development will benefit everyone who uses the service much the same way our investment in anti-spam benefits the internet at large through Akismet. You will start to see the Simperium engine make its way into almost everything we do.
Will Simplenote someday be a fruitful business? If so, how?
The beauty of Simplenote being under Automattic’s wing is that we are already blessed with incredibly fruitful businesses in WordPress.com, Akismet, and VaultPress. The biggest thing I didn’t like about the old app was the ads, and as you’ve noticed those are gone in this new version. Our main goal is to pour our heart into something and make it great, then it with the world. I find Simplenote indispensable, delightful, and use it every day, and I hope you will too.
That’s that, I hope that you check out Simplenote and give it a try. It’s now available for Android, iOS 7, and Mac.
It’s only been a few months since May when Tiger Global led a round purchasing about $50M of Automattic stock from existing shareholders, but they are back and have led a $75M purchase of Automattic stock, this time entirely from our early investor Polaris. (There were a few individuals in the first round, and ICONIQ joined investing in this round.)
Until now Polaris had been Automattic’s largest investor, and second largest shareholder. Mike Hirshland wrote the biggest checks in our 2006 and 2008 rounds (the only primary capital Automattic has raised) and served on our board until 2011 when he left the firm and we were lucky to be joined by Dave Barrett. Over the years I’ve had the pleasure of spending time and getting great feedback from a number of people associated with the firm including Ryan Spoon, Bob Metcalfe, Steve Arnold, and Alan Spoon. Although they’ll no longer be on the board Polaris will continue to be a major shareholder, retaining about a third of their stake. Now that Automattic has been locked in as a win for their portfolio I hope they’ll continue to be involved for many years to come.
I’m glad to be even more fully aligned with Tiger. I think it says a lot to their excitement in the company that just a few months after joining the family and learning more about the company they significantly increased their stake, and at a significant bump in valuation. Their deep resources, market experience, and long-term outlook make them an ideal partner for the next phase of Automattic and the continued growth of the WordPress ecosystem. What we’re building will take time and it won’t be easy, but things worth doing seldom are.
This news comes in a fun week generally: Scott Berkun’s book about Automattic is out today and getting rave reviews, WordPress.com just passed Yahoo in the US Quantcast rankings (and that doesn’t include custom mapped domains), we’re relaunching Simplenote for iOS 7 and Mac after the Android update last week, WordPress is on the cusp of cracking 20% of websites, we just announced a partnership with Eventbrite, and this Wednesday I’ll be on stage at GigaOM’s Structure Europe conference.
Hopefully I’ll see some of you there, and if you’d like to join in on the mission of democratizing publishing Automattic is hiring.
Hunter Walk is Not Just a WordPress User, Now Also an Advisor to Automattic. Really excited to have him involved!
I was a weird kid.
I’d write and painstakingly edit endless paragraphs in which I’d riff on current events and major news items. Then I’d take a floppy disk to my local copy store where I’d print out the pages and bind them with card stock covers, before heading to the post office to mail the completed tome to just about everyone I knew.
I’m really excited about Simplenote for Android, better than any similar app I’ve seen on the platform.