Tag Archives: Automattic

You might remember a few years back I talked about why Automattic has a creed, and shared ours. Here it is again:

I will never stop learning. I won’t just work on things that are assigned to me. I know there’s no such thing as a status quo. I will build our business sustainably through passionate and loyal customers. I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation. I will communicate as much as possible, because it’s the oxygen of a distributed company. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no problem that’s insurmountable.

One of the parts of Automattic that has grown the most over the past few years is our design corps, now over two dozen people. This group, led by creative director Dave Martin, has come up with a supplemental Designer’s Creed for followers of their craft at A8C:

I take pride in my craft. I ensure that everyone — regardless of ability or device — can use my designs. I routinely ask for feedback, even when it’s uncomfortable. I regularly watch people use my designs, because testing leads to clarity. I will never stop at “good enough.”

You can read more about it on Dave’s blog. »


I’m really excited about the launch of WordPress.com Connect. Yes Facebook et al offer similar APIs and have more users, but there are two key differences. First is Automattic is not an advertising-driven company, so our priorities around users are different than ones who are. Second is that these APIs are the basis for interacting with any element of an entire website hosted on WP.com or not, meaning themes, widgets, posts, content, CSS… any company that does something that ultimately ends up on a website should be looking at the APIs on developer.wordpress.com and pushing us where there isn’t one yet.