I wonder when the NSA will discover Microformats? 😉
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I’m sure they will do their very best. Right now, I am lucky if I can discover them myself. To bring the existance of Microformats on a certain website closer to my attention, I put together a litte Greasemonkey-Script: http://inside.glnetworks.de/2006/06/05/microformats-have-arrived-in-firefox-15-greasemonkey-06/
I’m guessing once they finish mining MySpace and Facebook.
How about when the largest lead genration firms(er, advertisers?) on the web figure out Microformats. If they are willing to spend $2 billion/year on ads like lowermybills.com and “Win a free ipod!”, where will they go next for the best leads?
We are all just the next car sale, life insurance policy, and mortgage re-fi. Exciting stuff!