Monthly Archives: December 2006

Focusing on Market Share

IN PRAISE OF THIRD PLACE — “[A] study of the performance of twenty major American companies over four decades found that the ones putting more emphasis on market share than on profit ended up with lower returns on investment; of the six companies that defined their goal exclusively as market share, four eventually went out of business.”

Being blocked on your own blog

When you read about anti-spam problems like this with no recourse
, it means the spammers are winning. Akismet is platform-agnostic, and it already works great for all self-hosted systems, why shouldn’t it be available to people on Typepad? (Or Blogger.) If the folks on Fourth street don’t want to pay for an Akismet site license (though I’m sure we could work out a discount for their volume) they could just make it an option for users to specify an API endpoint, like a ping server address. This would also open up the market to anti-spam services besides Akismet, since anyone could clone the API if they wanted.

Why Blog Posts Matter

Why blog posts matter — 91% of the people who came to the permalink for yesterday’s post visited to see the new design. Online advertising is usually thrilled to get a 1-2% clickthrough rate. This is why I believe that online advertising as we know it is going to have to change dramatically in the next decade, beacuse the folks who matter are blocking it out, emotionally and technically. The shifting of money is also going to be the biggest threat to people media (blogs, etc).