Monthly Archives: October 2010

Automattic Becomes a Domain Registrar

As some folks have noticed already, Automattic is now a “real” domain registrar (ID #1531). This has been a goal of mine for several years now, chiefly because I am a bit of a domain collector myself and I’ve never been completely satisfied with the domain buying or management experience on any of the usual players. Second, custom domains are a popular feature on and should become even more popular with some changes we’re introducing this month and it’ll be good to be able to provide a fully integrated experience for our users there. It’ll be a few months while we build all the tools necessary to begin taking advantage of our registrar status so in the meantime we’ll continue to use Godaddy, who has been an excellent partner.

Offsite Redirects

A new upgrade launched on today, Offsite Redirects. Basically this allows you to retain all of your links, SEO, and visitors when you move from to self-hosted (or any platform, for that matter). I point it out only because I think it’s central to Automattic’s philosophy, and something I learned from Dave Winer: the easier you make it for people to go, the more likely they are to stay.