Binary Book Review — Selling the Invisible, Harry Beckwith: 1.
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I once went to a lecture given by Harry Beckwith. It was amazing. I immediately went out and got his book and tore through it in a few hours. This book is pure gold. I’d recommend the book to anyone who owns a business. While ostensibly about sales, the book is really about learning how to understand your customer and make them happy.
It is a fascinating book, and I love the binary book review idea, I might just steal it 🙂