Our Core Division

WordPress

Inspired by Automatticians James Kemp and Dave Smith, I’ve been thinking a lot about how much of our discord in the design of WordPress stems from the differences of our two big tribes: Bloggers and Builders.

Many of the OG developers of WordPress, including myself, tend more towards the blogging side. Writers, photographers, podcasters, journalists, the people for whom a reverse chronological stream on the homepage is the most obvious thing in the world. We link out a lot, love comments, social features and think a lot about the editor as a writing environment.

Builders are the site shapers, webmasters, the agencies, the companies, the content managers that think in a more page-first rather than post-first way. Tagging? Blogroll? Date-based permalinks? Who needs them. Give me custom fields, rich templates, a site editor, to craft beautiful sturdy pages that will stand the test of time. A store with a catalog of items where what changes is the inventory and ratings, not the content.

The Builders right now dominate our core development discourse, which makes sense. They hold a lot of the economic share with merchants and rich websites. They’re also more loyal. The Bloggers love their WordPress as the place they truly own and call home, but Bloggers have an account on every channel where there’s an audience, they syndicate out with an ephemerality mindset, because that reader/listener/follower connection is the spark that keeps their flame alive. A Builder would never be a digital sharecropper on someone else’s domain.

Dave Smith has been doing some very interesting explorations of a simpler site editor, and you hear his Builder bias around 3:20 in how obvious a static homepage as default seems to him.

The good news is we can coexist as we have at least since WordPress 1.5. We just need to give a little more love to the Blogger side, there’s so much cool stuff we could do in the Fediverse with RSS, ActivityPub, ATProto, blogrolls (link manager is still in wp-admin!), pingbacks…

I’m trying out this thing, it’s trained on my blog posts and public talks, that you can chat with as me on Telegram. Behold: AutoMattBot.

Update: This is powered by Delphi.ai and it appears very broken right now, people are sending messages and on my side it looks like it’s responding but they’re not seeing it.

I don’t usually blog all my comments other places, but while drafting a completely different blog post I came across this great post, Michel Valdrighi: The Coder Whose Code Never Went Silent.

I had to leave a comment, because Michel’s story is not well-known.

Michel Valdrighi is the GOAT. His elegant code and impeccable aesthetic paved the path for WordPress to follow, and he did it with a prescient belief in Open Source. It seems obvious now, but in 2001, software that wasn’t just free but gave you Freedom was a radical idea that made people look at you funny. He showed me that code could be poetry, that beauty in simplicity is harder to achieve than complexity.

Mike Little and I met hanging out on the b2/cafelog Sourceforge and Freenode IRC channel, both drawn in by what Michel had created. It all started on a little island called Corsica.

Bonus: After publishing, Jetpack’s Related Post feature led me to this Best Blogging Software? post where Michel commented, months before the famous Blogging Software Dilemma. See, even back then people were arguing about static vs dynamic sites.

Possible Futures of Happiness

Automattic

At Automattic, we don’t have customer service or support, we have Happiness Engineers. 🙂

There’s also a #ceo Slack channel where anyone can drop in and request a meeting, which my esteemed colleague Damianne President did, and this morning we had an interesting chat that set my mind racing about how we might engineer happiness in the future.

One overriding assumption: Personal agents will trounce company agents in most cases.

Your personal agent can — or soon will — know all your history, your calendar, your email, your preferences, and your photos, and it speaks your language. So much time is wasted in traditional support trying to see through the customer’s eyes, or authenticate them. That goes away, but watch your thinking! It’s so easy to fall into the mental model trap of legacy chatbots and data models.

As a company, your website, your WordPress, documentation, tutorials, menus, manuals need to be amazing and up to date. That’s the source of truth, and an agent will read all of it!

The interface and APIs remain because that’s useful to both human visitors and the agents.

Whenever possible, make support public. More blogs and bbPress. I actually weep a little when I think of how many beautiful words are written by our Happiness Engineers that are only ever seen once in a chat box or email thread.

My goal with our products is that support is radically available, and you almost never have to use it.

If you’re in a support role, I think you can pick a lane based on where you get energy.

If you love looking at screens, I think there’s a future where customer service wizards are watching over an Iron Man-like interface, armies of chat bots talking to people, where they can see how they’re going and intervene or nudge them as needed. There’s a ton of work in tuning agents and interactions.

If people recharge you, I actually think this will be the greatest era. All of the basic, mechanical stuff will be automated, but I think human connection will be what economists call a Veblen good, more in demand even as it is more expensive.

I think Happiness Engineering in the future will look a lot more like community building. A bot can’t host a meetup or a WordCamp.

I was the biggest Waymo fanboy, but this year with lots of trips to and from hospitals with Om I found myself craving human connection and used Uber more than ever. (It also gave me a chance to practice the one repeatable way that money can buy happiness, which is keeping a couple Benjamins in your back pocket and surprising people with them.)

Jose-Miguel x Ryo Fukui

Gallery, Jazz

I was only able to catch the tail end, but Jose-Miguel Yamal, alongside Thomas Helton and Sam Knight, did an awesome tribute celebrating the 50th anniversary of Ryo Fukui’s Scenery at Echoes in Houston.

Jose-Miguel is the pianist who played on my senior recital, and Ryo Fukui is the pianist I discovered from the visit with Hishashi at Bar Gyu in Niseko, so it was a cool confluence! I snapped a few photos with my new Nikon D6 setup.

Important Security Update

AI, WordPress

WordPress 7.0.2 went out today with two important security updates. One is a type of pre-authorization RCE we (fortunately!) have only seen a few times in WordPress’ 23-year history; the last, I believe, in the PHPMailer class five years ago.

Major kudos to Adam Kues of Searchlight Cyber for finding the batch REST API RCE, to TF1T, dtro, and haongo on the facilitated SQL injection!

Thanks to responsible disclosure, the WordPress.org Security team was able to coordinate with hosts and CDNs to mitigate the attack at the network layer. Please upgrade anyway! But it’s a huge relief to know the vast majority of WordPress sites were protected by defense-in-depth even before the updates went out.

I really appreciate how people and organizations that otherwise might not be on the best of terms come together in times like this. (Full credits in the release post.) Everyone buries the hatchet to protect as many people as possible as quickly as possible.

I’ve said it before, I’ll say it again: security is going to be a big topic this year as the technology industry digests the incredible advances in AI models. It’s a good time to review your plans and processes, sweat the details, invest in maintenance, and hug a sysadmin. 🙂

Code for the People

Movies, Open Source, WordPress

Lights! Camera! Action!

Todd Spangler at Variety writes: Automattic’s ‘Code for the People’ Documentary Is a Rallying Cry for Users to Fight for the Open Internet, from the NYC premiere last week.

I’m looking forward to the San Francisco premiere of the documentary, and then tomorrow everyone can stream it for free on codeforthepeople.com! Appearances by Anne McCarthy, Beau Lebens, Eric Binnion, Ian Stewart, Marjorie Asturias, Mary Hubbard, Matías Ventura, Matthew Miller, Paolo Belcastro, and Paul Maiorana.

We need to tell the story of Open Source in as many ways and places as possible. It’s never been more critical.

Film is new to us, and it’s funny how quickly things change: There’s a segment with a few “OpenAI not open” sound bites, but to their credit, they have been releasing open-weight models (Safeguard is particularly interesting). That said, the top open-weight models are all from China, save for Nvidia’s Nemotron, in ~12th place.

When I went to the first WordCamps in Beijing and Shanghai in 2009, it was a very different time. They were the biggest in the world at the time! I don’t think you could take photos in Tiananmen Square as freely as I did then; now to visit I think you need an appointment, ID checks, and security checks.

Even during WordCamp, it felt like the freedom of Open Source was in high demand, but it also created a lot of fear. I found out later that one of the student volunteers who helped their professor organize everything had been taken in for hours of questioning following the event.

On that trip, I saw how fine-grained the Great Firewall could be when individual posts (IIRC, about bad milk from a factory harming babies) wouldn’t load, but the rest of the site would. WordPress.com had been totally blocked, taking about a quarter of our traffic at the time, but behind the Firewall, Open Source continued to thrive and grow, and now the frontier open models are being driven by China in a way I never would have predicted!

Once you’ve had a taste of freedom, it’s hard to go back.

Update: You can now watch the entire thing online:

USA 250

Asides

This auspicious 250th Independence Day, I find myself thinking of what Om wrote in iAMerican when he became a US citizen in 2013.

On a globe, America is a landmass, a country. In an immigrant’s heart it is a belief that future is almost always better. It may not be perfect and it is certainly not equal, but it still is one of a kind — the only place where an absolute stranger with a funny name and a funny accent with no friends or contacts can show up, work hard and actually get to do what he was destined to do. […]

In most places in the world, outsiders like me don’t have that chance. That simple truth is what makes America so special. A chance – to be somebody even if you are nobody. America is a state of mind and I have opted-in!

I feel lucky to have been born here, and if I hadn’t been, I think I would have gotten here as fast as I could. I’m grateful to the public schools that educated me, the teachers who pushed me, the internet that freed my mind, and the culture of risk and innovation in technology that invested a million dollars in a 21-year-old dropout kid trying to build a company around (but not replacing) an Open Source project.

It’s not unimaginable that these things could have happened someplace else, but it would have been a long shot.

On the lighter side, SNL’s Washington’s Dream skit is one of their best ever, Google has a pretty funny commercial reimagining the Declaration being written, and another famous Matthew (McConaughey) gives a great 2-minute speech. “We need skeptics. Yes, we do. We do not need cynics. One cares enough to question, which we should, and the other one’s already quit.”

Om Links

Personal

There has been a lot of excitement about the OmFest idea. If you’d like to attend or contribute, please fill out this form as soon as possible so we can gauge the type of venue we need.

Update: ThankYouOm.com from Michael Galpert pulls together all the tweets, Instagram posts, and blog posts into a beautiful site.

It’s truly a testament to how Om lived life to see the outpouring of remembrances in comments on the post and around the web on Techmeme.

I do wish he had been more public earlier in his health journey. You never know what you’ll learn. I’ll take that as a lesson for myself if I’m ever in a similar situation.

There have been some great long-form writings about Om:

I know I’m missing a ton, I’ll update the above. I also added a few more vignettes and pictures to the last post.

All Roads Lead to Om

Personal

Yesterday, my best friend and brother from another mother, Om Malik, passed away.

They say that blood is thicker than water, and what we had was way thicker than blood. — Bob Weir

Om’s request was for a small family prayer ceremony. In mourning, that will be all there is. In celebration and tribute, I love that everyone is sharing their Om stories online, like the writing and photography Christopher Michel shared, which very much embody the OG spirit of blogging that Om pioneered.

A Renaissance Man

I knew Om contained multitudes, but sitting by his side these last few weeks, I’ve been amazed to learn how many deep and completely separate communities he was part of. He meant so much to so many, in so many different ways.

Om loved putting on a good conference, and I’d like to celebrate his life with an awesome event on September 29, 2026 (his 60th) in San Francisco, like an OmFest. (Update: Sign up here!) I’ll find a space where every community from the many facets of Om can come together. In the spirit of Open Source and co-creation, we can have some booths, flash talks, a gallery of his photography, pen showcase, and whatever other fun ideas people want to contribute. I can’t wait for the beautiful collision of his tech / journalism / Indian party planner / pen / coffee / shoes / photography circles, and probably some niches I couldn’t even imagine.

A Few Vignettes

I have so much to say about Om, but right now I’m working on moderating comments and keeping his website tip-top, so here are a few snippets:

Fundamentally, Om was a lover of humanity. He became a fast “regular” everywhere he went. He wouldn’t just buy coffee, he would also learn the name and story of every barista, the dogs and people in South Park. His deep curiosity and respect weren’t just for the fine and famous. It extended to every soul that crossed his path. His encyclopedic knowledge and photographic memory created connections not just in San Francisco, but all around the world wherever we traveled. (I need to pull the stats, but we went to five continents together, including Antarctica.)

He loved people and their stories. 

Om and I were an odd couple. We met online through forums and email because Om was one of the earliest adopters of WordPress. We finally met in person in 2004 when I was 20 and he was 38. He connected me to the first investors I ever spoke to, Phil Black, who formed True Ventures, and Tony Conrad, and introduced me to Toni Schneider, my business soul mate, who became like a co-founder as the CEO of Automattic in our first 8 years.

And of course on the internet. I don’t know how we would count, but I would guess Om read at least 1 or 2% of the whole thing.

Om was a voracious learner. I was there when he first used chopsticks, and only a few months later, he knew every sushi restaurant in San Francisco and exactly what he liked at each.

Om is probably in the top ten in the world for finding things incredibly early. That’s why he has the best usernames! How does one guy get the @om username on WordPress.com in 2005 (user ID 719), Twitter in 2006, Instagram in 2010? The first WordPress meetup was at Chaat Cafe (now Corner) in 2005, 8 people showed up, and Om was one of them.

One of the biggest lessons I learned from Om is the deep appreciation of craft. When he took an interest in photography or pens, he would somehow find his way to the most obscure, highest-quality expression of that form. “What Would Om Want?” is a question I will always ponder. I want to craft products that would make Om proud.

Om’s last word was “love.”

In a jitney on our trip to India in 2009
The day Om became a US citizen
In NYC with the True crew, 2008
Matching dyed blonde hair, 2016
With a golden heart, 2025

Nothing Gold Can Stay, by Robert Frost

Nature’s first green is gold,
Her hardest hue to hold.
Her early leaf’s a flower;
But only so an hour.
Then leaf subsides to leaf.
So Eden sank to grief,
So dawn goes down to day.
Nothing gold can stay.

A typography savant on staff had spent a month designing link underlines (literally just lines) that were more visually pleasing than Chrome or Safari’s defaults. On Tuesdays, engineers stayed late at the office, fixing design imperfections over dinner. One of them began a 2,500-word post about Medium’s CSS code with a quote attributed to Lil Wayne: “I believe that to be the best, you have to smell like the best, dress like the best, act like the best. When you throw your trash in the garbage can, it has to be better than anybody else who ever threw their trash in the garbage can.”

From Harris Sockel’s essay What Happened to Medium, which I think is meant to be a dunk? But I think it’s awesome. Medium’s design and typography has always been really impeccable. I love when people obsess like this.

Midjourney Medical

Asides

I’m sorry I couldn’t be there in person, but I was so excited to watch the Midjourney Medical launch from afar. This is a really big deal. David Holz, one of the most underrated pioneers in AI, has taken money from making cat pictures to build a full-body ultrasound scanner that can give you incredible visibility in 60 seconds.

You can re-watch the livestream here, which I recommend. You might remember David from Leap Motion, which I blogged back in 2012. It’s so cool to see a small but mighty independent company innovate and apply learnings across seemingly disparate sectors.

I wish all my friends in jazz and the arts who are despondent about tech could meet David:

“We’re going to be a little confusing for the next six months as we announce all the things, but I’m hoping as they all are out there, they form a picture which I hope feels cohesive. Most of them are around creativity, but some of them, like this, are just around positive human futures that we actually want to be a part of. And I think this is an important thing for AI companies to do—for all humans to do.” — David Holz

If you understand imaging, you know the tradeoffs between X-ray, CT (computed tomography), MRI (magnetic resonance imaging), and ultrasound, and Midjourney’s approach doesn’t cover everything, but what’s incredible is the speed, amount of data, and using AI to process and get something useful out of it. Ultrasonics will be an incredibly exciting area over the next few years, first for imaging and later for intervention. I can imagine a future where you dip into one of these once a month just to keep an eye on things, not just to find bad stuff but to see the impact of exercise or dietary changes.

We’re fairly new to scanning healthy people, and I always advise friends getting their first whole-body MRI with Biograph or Prenuvo that it’s very common to hear something scary at first, only to find it’s benign. Also, I’ve now heard many examples of things that were caught and treated early, years before they might otherwise have been noticed.

It looks like Ubiquiti is coming for Sonos with its PoE Audio Port, a $199 device that closely resembles the $499 Sonos Port, and $599 PowerAmp. Sonos is going up-market with the Amp Multi.

Sonos has had a rough patch, but I’m pretty ride or die for them, and some of my favorite people are there: Tom Conrad, the CEO, Hugo Barra on the board, and Mike Tatum in CorpDev (he’s the guy who got me to drop out of college and join CNET back in 2004!).

The only time I don’t do Sonos in a home is for the amazing audio experience of Syng Alpha. The triphonic thing can be really magical. (Analog/vinyl is still Shindo Laboratories, but that’s just for special occasions.)

For headphones right now, it’s either some custom Airpods Pro 3 or the Sennheiser HDB 630 (Hat tip: Pud, who is also making some crazy headphones).

On the go, I love pairing two Logitech Megaboom 4s.