10 thoughts on “Google Enigma

  1. Wow, that was one hell of an article written up by Nick. To think, 10 years ago Google didn’t exist and they are at the top of their game right now. Interesting.

  2. Certainly the business-elements as covered inMatt’s ref are important. However, I got a tip on the new search-engine in 1998, and instantly abandoned all the others. Had nothing to do with ‘business’ – not for me nor for hardly any other early adopters.

    At the time, search-engines – all of them – where essentially organized, systematic abuse. Google asserted, “Do No Evil”. And they didn’t. Ask for search-results, and ya git search-results. How radical!

    After awhile, yes, Google became a weighty enterprise, subject to all the rules of that game. They got to that point, though, on the strength of a transparent ethical posture that users found very attractive. That’s how Google won.

    Today we have another Googlesque operation in the early years of establishment – WordPress. It has the potential to become – like Google – stupendously successful. And, it is using much the same general strategy to earn acceptance & adoption, which is what necessarily precedes the erudite analyses in business publications.

    Ted Clayton

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