Also I felt like “brand” was a hammer that was used to hit every success or failure in every example in the book. For the companies whose history I’m more familiar with, such as Dell, Apple, and Microsoft, I’m really don’t think that management of their brand or staying ultra-focused on a divergent category made or broke those companies, which makes me suspect of many of the other examples in the book.
Whenever they talked about how bad extending brands was I kept thinking of Yahoo and all the success they’ve had with their brand across many things.
Haha, sooo cool. How easy can it be? This makes reviewing way more efficient!
Also I felt like “brand” was a hammer that was used to hit every success or failure in every example in the book. For the companies whose history I’m more familiar with, such as Dell, Apple, and Microsoft, I’m really don’t think that management of their brand or staying ultra-focused on a divergent category made or broke those companies, which makes me suspect of many of the other examples in the book.