Aside Archives

One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) We’re hiring for a number of positions in this area to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply.

One area that’s been unloved for a bit on WordPress.org is the testimonials page, it was almost funny because they were so old they talked about things people don’t even know what they are any more. Well today is a new day, on the new page we’ll be embedding snippets from WordPress, Twitter, and Facebook of people saying what WordPress has meant for them. Post with the tag #ilovewp and it might show up there. 🙂 Think of something that you love about WP that would make someone who hasn’t heard of it or is on the fence about using it compelled to try it out.

George Lakoff is an academic whose books I came across in my college years, and he’s been very influential on me, especially his approach to language through metaphors. He has an updated version of a classic book, Don’t Think of an Elephant, which is a great read if you’re interested in progressive politics. I noticed a link to a PDF to a WordPress-sounding address, and it turns out his entire site is on WordPress.com!

What’s the coolest uses and applications built on top of WordPress APIs that you’ve seen? I’m looking for some examples to highlight in the State of the Word next month.