Aside Archives

Today the Jetpack plugin turns five years old. Who woulda thunk it? It’s one of the most popular plugins in WP history, and sites that include it as part of their WordPress install are more likely to to have engaged and active users — we’ve even seen it reduce churn on major web hosts. While there’s been a lot that’s happened in the Jetpack plugin so far, what’s around the corner has me even more excited. 😀 🚀 P.S. Check out that new domain.

One of my favorite movies is Thank You for Smoking, the Jason Reitman’s film that looks at the world through the lens of a tobacco lobbyist. It’s fiction, though. This real-life Rolling Stone look at what is going on with rooftop solar in Florida and the big utilities has quotes that could have easily been in the movie.

Facing an amendment that would open up one of the sunniest states to solar power, the utilities created a competing amendment called “Rights of Electricity Consumers Regarding Solar Energy Choice,” which, as you might imagine, is extraordinarily unfriendly to anyone who wants solar panels on their home. Why the confusing title?

Bascom insisted there was no intention to mislead. “It would defy all logic,” she tells Rolling Stone. “Why would we confuse ours with one that does not have public support?”

 

The Atlantic does an in-depth look on why it’s much less pleasant to have phone calls than it used to be. It’s true, but there are also some great alternatives that I’ve been having luck with recently. Facebook Messenger has a built-in audio (and video!) calling system that is okay. Facetime isn’t just for video, you can also make audio calls with it and they sound amazing (something I learned from Kanye, true story). Many times I’ll try a phone number in Facetime first just in case the person uses an iPhone. And finally Skype still works pretty well even if its clients are a bit heavy. If I’m able to be at a computer (all of these work on computer as well as apps), this Sennheiser USB headset sounds great, blocks background noise, and people say that I sound clear.

One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) We’re hiring for a number of positions in this area to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply.

One area that’s been unloved for a bit on WordPress.org is the testimonials page, it was almost funny because they were so old they talked about things people don’t even know what they are any more. Well today is a new day, on the new page we’ll be embedding snippets from WordPress, Twitter, and Facebook of people saying what WordPress has meant for them. Post with the tag #ilovewp and it might show up there. 🙂 Think of something that you love about WP that would make someone who hasn’t heard of it or is on the fence about using it compelled to try it out.