One thing they still need to work on though is there posters. From a design standpoint, many of their posters have shabby typography and often consist of nothing more than putting a few star faces dominating over a simple element from the movie. There is little in the way of intrigue or elementary design elements that capture you attention, besides the blaring face of a super-star you’ve seen ad nasueum in magazines, newspapers, and on the web. One of my favorite posters I’ve seen in a long time is this one, which is really a work of art. Ocean’s Eleven is obviously a movie with tons of star power, however the poster actually cuts off their faces, leaving us with a strong sillouette of their lower bodies and a large, slanted 11 that leads the eye downwards to their illustrious names. The overfeel is one that matches the movie, cool and debonair, and the typography really matches that. A lot of the same elements are present in this poster which has similar feel and colors, though I don’t think is really avante-garde enough to capture your attention like the first one. Then, they lost it with the typical and clichéd lining up of the biggest names in the movie, each with a unique and strange look on their face and in an odd position. Finally they totally messed it up with a poster that completely throws away any of the better elemetns in the earlier posters. First, you have the same tired names paraded at what I’m sure what thought of as an eye-catching angle, then, more seriously, they have completely mangled the logo in some strange half-faded font which looks better suited for O Brother Where Art Thou than a hip Las Vegas-centered movie! The colors, mood, and most importantly the typography in the last poster don’t match the movie at all, and could have come from any cookie-cutter design shop in the country. Next time you’re at the theatre take a look at the line of posters on the wall, and you’ll be amazed at how similar and badly done they all are; we really need more with thoughtful and well-executed design like the first one above.
I love the American Beauty poster. What do you think of it, from a design standpoint?
Well it’s nice in its use of space, and it certainly is a clean design. It also has good layout, in terms of leading the eye. I can’t really speak for how well it suits the movie though because I haven’t seen it. It does seem rather strong in its sexuality though.
You haven’t seen American Beauty? Oh wow, you really need to. It’s an amazing movie, and one of my all-time favorites.
The content of the poster is fitting, as roses are an important motif in the movie… along with sexuality.
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I disagree where you say they “lost it” because that poster still retains good design elements and flow. The last one really is bad, though. Have you ever watched car commercials or looked thru the more expensive fashion magazines? The car commercials are often really well done in terms of flow and cinematography. As for the magazines, the ads and fashion layouts tend to have better photography and overall design. Well really I’m just blabbing about things that I like to look at….I shall disappear from your site now.