Mary Hodder’s session on Core Values of bloggers is pretty interesting. They’re discussing trust and identity online, also editorial integrity and money. Excellent moderation. People who happen to be vendors can still give valuable feedback. For example, Brendon Wilson works for PGP, but he had something valuable to offer to the conversation about encryption that wasn’t tied to his company’s product or any specific vendor. I think everyone here is smart enough to smell a demo, as someone said earlier. Lunch was very interesting, talked a lot with Matt Shobe from Feedburner. The list: democracy, attribution, transparency, innovation, personalization, accessibility, honesty, creativity, who people are, editorial independence, connectedness. Bad: power law economics, lack of attribution, anononimity (good and bad), whuffie-hoarding, links for money.