CNET Networks has a new corporate site where you can see the new logo I’ve mentioned before. What I found fascinating was the advertising rate card, I wonder what Jason would give for $111 CPM? I’m not sure what half of those ad units mean.
9 replies on “CNET Networks Site”
So are they planning on getting rid of the red c|net logo, or is the new logo just for corporate communications?
The c|net logo is probably one of the most reconizable on the internet.
This is just for CNET Networks which is the big overarching company across a bunch of brands, including the red ball one. I agree that the red ball is hard to miss.
Show me the company that paid $111 CPM for an ad on Cnet! I’m sure that is probably a historical range dating back to about 1998 when people were stupid.
I bet Mike is right. Does ESPN have a rate card somewhere?
Yeah, we have a rate card at ESPN we give to advertisers but I’m not sure if it’s public or not. I think probably not. I can tell you though that even our most immersive, broadband screen-real-estate-eating ads don’t go for anywhere close to $111 CPM. That’s crazy talk!
Chiming in with another “yeah right…”
Demo’s of the ad units are here…
for some specialized sub-sites, that $111 CPM on a Leaderboard sounds right.
I don’t know man… a 728×90 “Leaderboard” is a pretty standard ad unit these days. In fact, it’s pretty much the new 468×60. Doesn’t sell for a premium generally. The only sorts of ads that sell for premiums these days are video ads, full page takeovers, surrounds, and interstitials.
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