So I signed up for PayPerPost is Toni’s foray into the seedy side of paid blogging. Includes some interesting comments, including an ultra-defensive thread from one of their investors. I also came across a ton of creepy videos on Youtube, a lovefest for PayPerPost and apparently those are $10 a pop. There is a firm that does something similar in real life, Buzz agents or something, but they’re actually fairly respectable simply because they require one thing: the agents to say that they’re being paid. End of story. I have no problem with bloggers making money, but that info out there and let people make up their own mind.
Another way to think about it: If PayPerPost was PayPerComment instead, and they paid people to leave comments shilling various products or services, what would you call it? What if they paid people to email their friends about something without disclosure? Would someone start an anti-PayPerPost Akismet, or a Firefox extension to detect and highlight people using them?