11 replies on “Alexa Walled Garden”

  1. Yeah, Amazon is systematically shooting themselves in the foot with how they’re managing Alexa as of late. I’m definitely pulling for quantcast and compete.

  2. Considering there’s a widely recognized skew in their data, I don’t understand why they’re making their system even less accessible. I don’t use Alexa anyway, so I’m not too bothered if they screw themselves out of existence.

  3. If I’m correct, you need the Alexa toolbar installed to even report data to Alexa, right? So, by definition, it only reports the surfing habits of people who can’t keep toolbars out of their browsers (no offense intended to anyone dutifully running Alexa as a knowledgeable user in order to un-skew the data).

  4. I think I’ll still rely on my server logs. Alexa is rubbish, and both Quantcast and Compete only measure US traffic. My site is in Australia, and although I get most of my traffic from the US, I still want other countries included in any measure.

  5. The trouble with those two other services is that they.. well.. suck. Sadly Alexa is the largest, and while their data isn’t great – it’s certainly better than those other two.

    Browser tool bars aren’t a good way of tracking data now, they really never were – I’ve never met anyone with the Alexa Toolbar installed for example.

    Now if Google did this… it might mean something. Why they aren’t I don’t know – it’s a perfectly logical addition to their product line…

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