Christian Lander on SWPL

Stuff White People Like’s Christian Lander: The Heeb Interview, a short interview with the fellow behind the now-famous SWPL (hosted on, naturally), which has already spawned copycats.

8 replies on “Christian Lander on SWPL”

I learned about this just this week from a friend and blogged about it. It’s a gem of a find and updated regularly, which is hard to find in good content.

SWPL, as some thoughtful sociologists undertstand, merely focuses on people’s consumption patterns. These are driven by mass advertising and publicity, and differ only slightly by race, ethnicity and income. In other words, SWPL deals, not with people’s internally-generated likes, but what they’re told to like, and see others like. Think belongingness.

Comments are closed.