2 thoughts on “Fear of Risk

  1. There’s nothing wrong with risk itself, the challenge lies in quality risk identification and then quantifying it. People are very happy to accept the risks they know about and understand, but will often over-compensate for the unknown. I see businesses get distracted by the “shiny” but rare risks and focus too much time/money, and forget about the daily stuff that is actually a real issue (security theater anyone?)

    I agree that the principals described could easily apply to finance and relationships – that’s a whole different world right there, seemingly insignificant risks can cause the apocalypse!! I’ve stopped asking “how much did that cost?”, too risky… 😉

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