Monthly Archives: September 2014

Five for the Future

Essays, WordPress

On Sunday at WordCamp Europe I got a question about how companies contribute back to WordPress, how they’re doing, and what companies should do more of.

First on the state of things: there are more companies genuinely and altruistically contributing to growing WordPress than ever before. In our ecosystem web hosts definitely make the most revenue and profits, and it’s been great to see them stepping up their game, but also the consultancies and agencies around WordPress have been pretty amazing about their people contributions, as demonstrated most recently by the fact the 4.0 and 4.1 release leads both hail from WP agencies (10up and Code for the People, respectively).

I think a good rule of thumb that will scale with the community as it continues to grow is that organizations that want to grow the WordPress pie (and not just their piece of it) should dedicate 5% of their people to working on something to do with core — be it development, documentation, security, support forums, theme reviews, training, testing, translation or whatever it might be that helps move WordPress mission forward.

Five percent doesn’t sound like much, but it adds up quickly. As of today Automattic is 277 people, which means we should have about 14 people contributing full-time. That’s a lot of people to not have on things that are more direct or obvious drivers of the business, and we’re not quite there today, but I’m working on it and hope Automattic can set a good example for this in the community. I think it’s just as hard for a 20-person organization to peel 1 person off.

It’s a big commitment, but I can’t think of a better long-term investment in the health of WordPress overall. I think it will look incredibly modest in hindsight. This ratio is probably the bare minimum for a sustainable ecosystem, avoiding the tragedy of the commons. I think the 5% rule is one that all open source projects and companies should follow, at least if they want to be vibrant a decade from now.

Further reading: There’s been a number of nice blog follow-ups. Post Status has a nice post on Contribution Culture. Ben Metcalf responded but I disagree with pretty much everything even though I’m glad he wrote it. Tony Perez wrote The Vision of Five and What it Means. Dries Buytaert, the founder of Drupal, pointed out his essay Scaling Open Source Communities which I think is really good.

I believe that basically you write for two people; yourself to try to make it absolutely perfect; or if not that then wonderful. Then you write for who you love whether she can read or write or not and whether she is alive or dead.

— Ernest Hemingway to Arthur Mizener, 1950 Selected Letters, p. 694.

I got it from Hemingway on Writing which is a short and pleasant read I’m going through right now. It turns out Hemingway was 64 years ahead of me in his advice about who to write for.

During the development of most any product, there are always times when things aren’t quite right. Times when you feel like you may be going backwards a bit. Times where it’s almost there, but you can’t yet figure out why it isn’t. Times when you hate the thing today that you loved yesterday. Times when what you had in your head isn’t quite what you’re seeing in front of you. Yet. That’s when you need to have faith.

Jason Fried writes Faith in eventually. Good to share with anyone who’s been working on something for a while.

It’s happened every year for the past five years. Sometimes it sets in the afternoon I arrive home, like today. Sometimes it sets in after I wake up from the post trip nap (last year’s “nap” was 18 hours long, due to sheer exhaustion from too much fun).

Lori McLeese on the post-meetup Fog of Sadness.

Automattic Grand Meetup 2014

Asides

Although Automattic is a fully distributed company with most people working from home in 197 cities around the world, we think it’s really important to meet in person as well and we bring the entire company together once a year. This year we went to Park City, Utah, and were blessed with amazing weather all week. We were right at the base of a mountain so there were beautiful trails for hikes and runs and gorgeous views no matter what direction you looked.

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There were all sorts of activities people did throughout the week from paintball to skydiving to a Magic: The Gathering tournament (I played for the first time in about 15 years) and morning running classes every day at 7 am. I went to a Crossfit class with about 15 colleagues. My body is sore but my heart is happy.

Myself and Joe

I’m really grateful that I get to work with the people I do, and on the problems that we work on together. It’s far from easy, in fact each year brings new challenges and I make mistakes as often as not, but it is worthwhile and incredibly fulfilling. A few hours ago I gave a closing toast and teared up looking around the room. So many folks that give their passion and dedicate themselves to jobs both large and small, visible and unseen, to help make the web a better place. A web that we want to live in. Here’s a vignette from when we were taking our annual family photo, it’s a goofy and crazy group of incredibly unique individuals that I hope to know and make things with for many decades to come.

Merchbar is an iPhone app that makes it easy to buy merchandise from your favorite artists. It also was the first investment I made through my Angellist Syndicate, and I’m excited for the team on its launch. (Although it’s good to remember that launching is a halfway point — you should expect to spend at least as much time as you did leading up to launch to get to something you’re happy with. Something I’m thinking about a lot in Automattic these days.)

Every second, somewhere in the world four babies and two WordPress blogs are born.

That great line comes from Shane Snow’s profile of myself, Automattic, and WordPress called “How Matt’s Machine Works.” If you’re interested in the latest on how Automattic works as seen from the eye of a journalist with a background in product and technology, check it out.

A few comments: Since it came out my colleagues have been making fun of me for “trolling.” 🙂 The term “benevolent dictator for life” goes back to at least 1995 and is common in open source communities. Our lounge in SF is now much nicer than the one pictured. We mostly use Slack instead of Skype. I would say my management style has changed quite a bit since when Scott was at the company. The end of the article nails it in that as Automattic has scaled, to 272 at latest count, it’s really the over 40 leads who keep things running as smoothly as they do, and many people in similar roles on the .org side.

Even with the above, the article is probably the best look at the things I’m involved with every day since 2009’s The Way I Work, so kudos to Shane and definitely check it out.