Somebody once told me, “Manage the top line, and the bottom line will follow.” What’s the top line? It’s things like, why are we doing this in the first place? What’s our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

— Steve Jobs

One thought on “Top & Bottom Line

  1. Why do I have the sense you just finished the same book I just finished?

    I love the distinction he makes about how focusing on products vs. focusing on profits makes such a difference.