The Internet has removed scarcity, meaning business models based on controlling distribution are no longer viable. Instead, the key to success is controlling access to the best customers — and that means being the best.

Read all of Ben Thompson’s Funnel Framework.

One thought on “Funnel Framework

  1. I do agree with that statement, One time I even wrote a small ebook about handling customer’s. It was from running a business point of view, online or offline.