In the WordPress world, when we look back an 2016 I think we’ll remember it as the year that we awoke to the importance of marketing. WordPress has always grown organically through word of mouth and its passionate community, but the hundreds of millions being spent advertising against WP has started to have an impact, especially for folks only lightly familiar with us.
I’ve started to hear about a number of folks across many WordPress companies and industries working on this from different angles, some approaching it from an enterprise point of view and some from a consumer point of view. There’s an opportunity for learning from each other, almost like a mastermind group. As the survey says:
Never have there been more threats to the open web and WordPress. Over three hundred million dollars has been spent in 2016 advertising proprietary systems, and even more is happening in investment. No one company in the WP world is large enough to fight this, nor should anyone need to do it on their own. We’d like to bring together organizations that would like to contribute to growing WordPress. It will be a small group, and if you or your organization are interested in being a part please fill out the survey below.
By working together we can amplify our efforts to bring open source to a wider audience, and fulfill WordPress’ mission to truly democratize publishing.
If this sounds interesting to you, apply using this survey.