Amid the wreckage of fallen startups, Longreads is increasing the original reporting it funds:

Longreads has raised about $250,000 from “thousands of members” since it added memberships in 2012. The suggested monthly amount is now $5 a month or $50 a year, though readers can choose to donate any amount, and Armstrong said that the company’s gotten some thousand-dollar donations. All of that money now goes to pay authors, and WordPress.com matches every $1 from a reader with an additional $3, which clearly makes it a lot easier for Longreads to do what it wants to do.