Chorus and WordPress

I woke up this morning to a lot of people sending me the link to today’s Axios story reporting that Vox Media (which includes The Verge, New York Magazine, Polygon, and many other outlets) is moving from its proprietary CMS, Chorus, to WordPress VIP, Automattic’s open source solution for large publishers.

This is very exciting—not just for the obvious reasons, but because I’ve been a fan and reader of Vox since they started. As a tool-maker, one of the greatest honors is when fantastic people choose your tools to practice their craft. I’m also sure their feedback will make WordPress better! Vox Media folks, if there were any Chorus features you loved, drop them in the comments and we’ll make sure they can become a plugin or get baked into WP core. And if anyone has built amazing features in other CMSes you’d like to see in WordPress, we’re hiring!

As I said in my recent conversation with Dries Buytaert and Mike Little celebrating WordPress’ 20th anniversary, and with a hat tip to Fight Club, I believe that on a long enough timeline, the survival rate of proprietary software drops to zero. I don’t fault anyone for starting a CMS—I’ve been guilty of that myself a half-dozen times, not counting WordPress—but while something custom-built may seem better for your needs in the beginning, that never lasts. Unless you invest heavily in engineering (like tens of millions per year), the steady improvement of a healthy open source community, like the tens of thousands of developers working on WordPress every day, will eventually catch and surpass any proprietary system.

Not all open source projects achieve the famed positive flywheel; it takes decades, and most will fail in the process. The ones that reach exit velocity, though, become part of the fabric of civilization. At that point, it makes more sense to build on top of them rather than recreate the wheel. You’ll still get where you’re going, it’ll just be a smoother, faster ride.

(Midjourney prompt: A chorus of people using WordPress.)

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