In truth, Medium’s main prod­uct is not a pub­lish­ing plat­form, but the pro­mo­tion of a pub­lish­ing plat­form. This pro­mo­tion brings read­ers and writ­ers onto the site. This, in turn, gen­er­ates the us­age data that’s valu­able to ad­ver­tis­ers. Boiled down, Medium is sim­ply mar­ket­ing in the ser­vice of more mar­ket­ing. It is not a “place for ideas.” It is a place for ad­ver­tis­ers. It is, there­fore, ut­terly superfluous.

and

As a fan of min­i­mal­ism, how­ever, I think that term is mis­ap­plied here. Min­i­mal­ism doesn’t fore­close ei­ther ex­pres­sive breadth or con­cep­tual depth.

and

To get his frack­ing per­mit on your ter­ri­tory, Mr. Williams (the multi­bil­lion­aire) needs to per­suade you (the writer) that a key con­sid­er­a­tion in your work (namely, how & where you of­fer it to read­ers) is a “waste of time.”

Matthew Butterick’s essay The billionaire’s typewriter has a fairly complete and scathing takedown of Medium’s rhetoric, promise for writers, and product offering. Hat tip: Edward Aten.

“For every McDonald’s you blow up, ‘they’ will build two. Instead of slapping a wad of Semtex between the Happy Meals and the plastic tray, work your way up through the ranks, take over the board of Directors and turn the company into an international laughing stock.”

Sounds nice in theory. But I knew corporations were more resilient than that. Sabotaging the system from inside was as much a pipe dream as changing it through politics and protest.

From Prada Revolutionaries: Confessions of a Recovering Solutionist.

We’re organizing an exciting new conference series focused on blogging, called Press Publish. The speaker list has some really awesome folks on it, and will include notable WordPress bloggers telling their stories as well as Automattic employees teaching tutorials and workshops. Plus, WordPress.com Happiness Engineers will be ready and waiting to help people one-on-one with their blogs.

The first two events are in Portland on March 28 and in Phoenix on April 18, and if you register with this link in the next week or so you get a discount, special for Ma.tt readers.

WordPress [actually Automattic] has scored an important victory in court against a man who abused the DMCA to censor an article of a critical journalist. The court agreed that the takedown request was illegitimate and awarded WordPress roughly $25,000 in damages and attorneys fees.

Yes! Good laws become bad when people abuse them. Here’s the source: WordPress Wins $25,000 From DMCA Takedown Abuser (s/WordPress/Automattic/).

Speaking of color masculinity, here’s Kanye on creativity, society, and color from his 2008 FADER interview:

I feel like all the words are in you, you’re just blocking yourself, you’re blocking your creativity. Society has put up so many boundaries, so many limitations on what’s right and wrong that it’s almost impossible to get a pure thought out. It’s like a little kid, a little boy, looking at colors, and no one told him what colors are good, before somebody tells you you shouldn’t like pink because that’s for girls, or you’d instantly become a gay two-year-old. Why would anyone pick blue over pink? Pink is obviously a better color. Everyone’s born confident, and everything’s taken away from you. So many people try to put their personality on someone else.

There’s the smart publishers, and then there’s the ones going out of business. WIRED is one of the smart ones, and just launched an awesome redesign on WordPress. From their editor-in-chief:

Back in 1994 we launched Hotwired, the first site with original editorial content created for the web. It was a digital home for reporting on the future of science, business, design, and technology. You’ve come to trust us over the past two decades, but our growth online has sometimes come too quickly and with some pain. When I took over as editor in chief in 2012, WIRED had an archive of more than 100,000 stories. That’s good! But they were spread out over more than a dozen different databases, sections, and homepages tenuously connected by virtual duct tape and chewing gum. The cleanup process—onerous and without a shred of glamour—took almost 15 months. But finally, last year, our engineers rolled out a newly unified site architecture built atop a single streamlined WordPress installation. And you didn’t notice a hiccup. Maybe you saw that pages loaded a touch faster. Stories looked more WIRED.

The story of the engineering behind it from Kathleen Vignos is also cool:

The redesign gives us the third incarnation of our Curator application, which started years ago as a separate Groovy on Grails application maintained by a single Java developer. Curator once consumed articles from 35 different blogs for curation on our homepage. When we migrated our 17 active WordPress blogs into one WordPress install, we also rewrote Curator in Cake PHP to match our WordPress PHP backend. After this, anyone on our team could maintain Curator—but the architecture remained the same and lived outside of WordPress. Using this version of Curator, our web producer team manually constructed the homepage throughout each day as various stories were ready to be promoted.

Our new and improved Curator is now a custom WordPress plugin—and it’s artificially intelligent! This allows our homepage and section landing pages to be both automated and curated at the same time. Stories flow through automagically based on editorial criteria, but editors can take control of the flow by locking stories in certain slots in our card system. This means our homepage and section landing pages are constantly changing with new stories all day long.

Curator sounds cool, as does the coming “longform feature article builder.”