Here’s the post I wrote on a dinner I attended while at Davos for their forum blog: Online we can act as a fifth estate.
The common thread that kept coming up at a dinner, and discussions centred around the idea of “online power”, was equality of access. Before the widespread rise of the Internet and easy publishing tools, influence was largely in the hands of those who could reach the widest audience, the people with printing presses or access to a wide audience on television or radio, all one-way mediums that concentrated power in the hands of the few.
Now an audience of more than 1 billion people is only a click away from every voice online, and remarkable stories and content can gain flash audiences as people share via social networks, blogs and e-mail. This radically equalizes the power relationship between, say, a blogger, and a multibillion dollar corporation.
I heard stories of companies such as Dell shifting the direction of their products in response to online outcry started by a single blog post, authors who have millions of followers on Twitter and Facebook and able to speak to their audiences directly for the first time, a Twitter hashtag (#f***washington) becoming a rallying cry for hundreds of thousands of frustrated citizens, and how a blackout of Wikipedia to protest proposed SOPA/PIPA legislation overloaded phone systems in Congress. I shared how a community of volunteers around the world collaborated on Open Source software (WordPress) that eventually overtook all its proprietary competitors.
All of these stories shared a David and Goliath character – a seemingly unmovable force swayed by a single voice that quickly multiplies online, but they also gave me pause. We spoke about this multiplying of online voices being used for things we’d all generally agree were “good”, but that was probably largely a function of the people sharing the stories and our similar world views. You could easily imagine a viral story spreading online with malicious intent, and just as many if not more examples of untrue rumours spreading at the speed of Twitter. One table shared a fictional account of a world where online voting was ubiquitous in a country, but it had the unintended side-effect of making voter coercion easier because you could see how someone voted.
There is no moderator or ombudsman online, and while the transparency of the web usually means that information is self-correcting, we still have to keep in mind the responsibility each of us carries when the power of the press is at our fingertips and in our pockets.
I am an optimist, and I believe that people are inherently good and that if you give everyone a voice and freedom of expression, the truth and the good will outweigh the bad. So, on the whole, I think the power that online distribution confers is a positive thing for society. Online we can act as a fifth estate.
I had a really wonderful time at the Forum, it was a really unique experience.
3 thoughts on “Fifth Estate”
Nice conversation Matt – I think you and others will enjoy this post by Birgitta Jonsdottir
Awesome post Matt. I like to believe the same thing — that with democratic communication channels, good will outweigh bad and positivity will win.
I’d like to see more influencers speak out for the importance of journalistic ethics: fair reporting and fact checking. As a former journalist and now communications consultant I try and move that message forward in my online work but have limited reach 🙂
If we can inspire young people who have grown up without editorial standards in the background, to uphold ideals in communications, maybe we can help shape this.
With the fourth Estate getting corrupt, the fifth estate is inevitable outcome. An Excellent perspective. However I have a personal question: Which device you use, while on the move, to post your blog? Sorry if that is too personal. Actually the blackberry/android plugins do not have good/easy back linking and all your posts have linking. Thanks in advance.