Click fraud is a huge problem, but it’s usually due to other companies driving up the cost per click of their competitors, not the search engines themselves.
We use a service called whosclickingwho.com to monitor click fraud. As I recall, based on discussions with our traffic generation team, their reports are clumsy, but it gives you something to take to Google/Overture/Kanoodle to back up your fraud claims. They hit you for $500/year which, depending on how much you spend on PPC, is either really expensive or really cheap. (We fall into the latter camp.)
Click fraud is a huge problem, but it’s usually due to other companies driving up the cost per click of their competitors, not the search engines themselves.
We use a service called whosclickingwho.com to monitor click fraud. As I recall, based on discussions with our traffic generation team, their reports are clumsy, but it gives you something to take to Google/Overture/Kanoodle to back up your fraud claims. They hit you for $500/year which, depending on how much you spend on PPC, is either really expensive or really cheap. (We fall into the latter camp.)
Were you looking at the honeymoon magazine for a reason we don’t know about? 😛
Haha no, just came across the blog via Technorati or Pubsub.