3 replies on “Kanoodle Klicks”

  1. Click fraud is a huge problem, but it’s usually due to other companies driving up the cost per click of their competitors, not the search engines themselves.

    We use a service called whosclickingwho.com to monitor click fraud. As I recall, based on discussions with our traffic generation team, their reports are clumsy, but it gives you something to take to Google/Overture/Kanoodle to back up your fraud claims. They hit you for $500/year which, depending on how much you spend on PPC, is either really expensive or really cheap. (We fall into the latter camp.)

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