Categories Asides Ads In Podcasts? Post author By Matt Post date June 8, 2005 13 Comments on Ads In Podcasts? How long before we’ll see ads in podcasts? Well Noah Glass of Odeo fame has registered PodAds.com. (Back in 10/2004.) Share this:Click to email this to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window) Related ← This is Real Broadband → New Codex Look 13 replies on “Ads In Podcasts?” “…see ads in podcasts?” You mean ‘hear ads in podcasts?‘ Sorry, couldn’t resist. Well sure. I recently installed iPodder, and have found plenty of content that contains advertisements. One of my staples, coverville.com has had ads for some time now, since the beginning of the year I think. I wonder how long before they figure out how to dynamically insert ads into podcasts instead of statically which is how most are done now. Dynamically insert ads…like adsense for mp3’s? That sounds like crazy talk! But seriously, if you tailored each audio on-the-fly as it was downloaded … maybe — but damn that’d be hell on a server of relative popularity. Shhh! Don’t give the advertisers ideas! Not like Adsense yet but “A word from our sponsors … ” to be sure! Hat tip to Waylan. […] Matt Mullenweg (our WordPress overlord) came across something interesting. Apparently Noah Glass, one of the folks behind Odeo (upcoming podcast directory or something) registered the domain of PodAds.com. This leads Matt to ponder about how long before we’ll see(or hear) ads in podcasts. The comments in Matt’s post reveal the instance of many casts that already have ads in them. […] I might be doing the world wrong by pointing this out, but Shoutcast has the ability to do the dynamic features you speak of. I haven’t seen many podcasts utilize Shoutcast beause it usually requires dedicated hardware for encoding, but if you open up the Winamp Music Library and click on “Internet Radio” you can get a general idea of what people are already doing with Shoutcast. If you watched the WWDC 2005 keynote on Monday, you may have noticed that Jobs pointed out that the next version of iTunes will have some podcasting features. He continued to point out that Apple sponsored podcasts have the ability to change album art on the fly. Who says podcasters have to use images related to the music you’re listening to? My question: How long before we see “Enlarge your penis!” in the lower left corner iTunes? Most sites that show video content do this now…showing adverts for various things before and after showing the content you want. I would not be suprised if podcasts did that within the next few months…if they are evil they will put them somewhere in the middle…if they are nice…they will put them at the beginning or end…who knows, but I doubt it will be long. Really Advertising has been around since the beginning of Podcasting. Adam Curry was selling the Lascivious biddies, a band he enjoys, way back in October and has been really invisibly been promoting various objects in his podcast. I have been advertising my hosting company since show 3 and that was way back in the early days of podcasting… November… I even registered Podvert.com thinking it was a good name for a pod advert… Oh well! As Funtime Ben suggests, it’s more like “how long have we been hearing ads in podcasts” and the answer to that is probably “Fall of 2004…” Comments are closed.