Category Archives: Asides

Interesting links.

“We have the largest and deepest audience profiles on the web.” — David Fleck, general manager of advertising at Disqus. Translation: We’re tracking everyone who visits a website with Disqus enabled and building a profile of them based on the content of the sites they visit and any comments they leave. “Deeper” than Facebook.

“So I’m particularly excited to announce that we’re bringing our native advertising product, Sponsored Comments, to the world of programmatic and we’re doing it on a global basis. […] Starting today, Xaxis clients, which include some of the best brands in the world, will buy and place Sponsored Comments advertising across much of the Disqus network.” Translation: It’s not comment spam if we’re getting paid for it.

I was just reading some comments the other day and thinking how it’d be great to see some sponsored brand content there instead of users, like there already was on the rest of the page. Glad there’s a solution for that on a global basis now.

First Time Movember

2014-movember Automattic is participating in Movember for the first time this year, and so to join I shaved for the first time in the better part of a decade. (Before and after pictured above.) For those not familiar with it, you shave clean on November first and grow and groom a mostache (no beard, goatee, etc) through the course of the month, and when people comment on how ridiculous you look you encourage them to donate to Movember which is a non-profit which has raised over $500 million and funded over 800 programs in 21 countries. (Wow!)

I doubt I’ll be able to match the ‘stache of some of my more hirsute colleagues, but it’s for a good cause and seems like good fun as well. If you’d consider dropping a few dollars in the hat to support men’s health, here’s the link to the Automattic team page where you can donate to support the entire team, which is currently ranked #163.

Listen now . When people talk listen completely. Don’t be thinking what you’re going to say. Most people never listen. Nor do they observe. You should be able to go into a room and when you come out know everything that you saw there and not only that. If that room gave you any feeling you should know exactly what it was that gave you that feeling. Try that for practice.

— Ernest Hemingway

With the relaunch, NewYorker.com runs on WordPress, a more robust, user-friendly CMS. “We’re looking at almost total upside there,” Thompson tells me. Because the tools are no longer getting in the way of producers doing their job, NewYorker.com is now able to publish a greater volume of stories every day. The site used to top out at 10 or 12 stories each day: now, it publishes around 20 per day. “It’s a lot easier to be productive now, and we can now make the site fresh a lot more quickly than we used to,” says Thompson.

How The New Yorker Finally Figured Out The Internet in Fast Company. Still my favorite magazine in the world. Also the reason I started spending more time in New York. Hat tip: Kelly Hoffman.