I’ll be doing a town hall Q&A at WordCamp Europe in Seville tomorrow (Friday) around 2 PM. I’m looking forward to catching up with the WordPress community from around Europe and the world, especially ma.tt readers!

One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) We’re hiring for a number of positions in this area to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply.

Mortgaging your site to a closed-standards vendor gives them, not you, the economic power.

Another Matt from Alley ruminates on Medium’s uncertain future for publishers. I agree that these first couple of publishers probably got a good deal: better than free, they’re guaranteed money regardless of whether Medium makes money or not.

In making the decision to hitch their horse to Medium’s wagon while fording a river, they’re probably betting on Medium not going out of business, which I agree there’s only like a 10% chance of happening. However I think there is a 97% chance that Medium’s business model will change in the future because the path they’re on and these publishers are dependent on will not sustain their current costs or the investment they’ve raised.

Later today (3:45pm ET) I’ll deliver my annual State of the Word speech, which I’m very excited about. If you’d like to watch remotely, this year live stream tickets are free and you can tune in here.

[Gauguin] was penniless and adrift, trying to paint his way through the devastations of his dying marriage, his rejection by the cliques of the Parisian art establishment, and the precarity of his friendship with Vincent van Gogh, who shortly before Christmas had assaulted him with a razor and, after Gauguin’s departure that evening, used the same blade to cut off his own ear […] Despite the promises of the name, it can be a challenge to find actual olives at Olive Garden.

Probably my favorite food writing I've read this year is Helen Rosner's comprehensive review of Olive Garden for Eater.