The Internet has removed scarcity, meaning business models based on controlling distribution are no longer viable. Instead, the key to success is controlling access to the best customers — and that means being the best.

Read all of Ben Thompson’s Funnel Framework.

I’ll be doing a town hall Q&A at WordCamp Europe in Seville tomorrow (Friday) around 2 PM. I’m looking forward to catching up with the WordPress community from around Europe and the world, especially ma.tt readers!

One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) We’re hiring for a number of positions in this area to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply.

Later today (3:45pm ET) I’ll deliver my annual State of the Word speech, which I’m very excited about. If you’d like to watch remotely, this year live stream tickets are free and you can tune in here.