Whenever you or I have the privilege of giving a movie theatre around six or seven dollars just for a ticket to see a movie, the American consumer is frequently getting less for his money. I have not been to a movie in the last four months or so that did not start with at least five minutes of commercials. Not previews, blatent commercials, be it for Coca-Cola, the Army, a video, or some other item that has little to nothing to do with the either the movie you’re about to see or a movie not released yet. I’m sure that the theatre recieves oodles of money for every ad shown to such a captive audience, yet they have not chosen to pass any of this profit on to consumers in the form of lower ticket prices. The movie industry is not weakening, in fact quite the opposite is happening, with there being more blockbusters that make more in their first weekend then some movies have made in their entire existence. If the movie theatres shifted the price of the tickets down it would increase quantity demanded and potentially push long term demand higher in the long term.
One reason I’m not complaining too much \though is that I have been repeatedly impressed with the quality of many of the movies in theatres lately. Sure, the occasionaly flop with no plot makes it through, but by and large I’ve been seeing well-developed stories with dynamic characters and impressive cinematography