Radically Simplified WordPress

WordPress

Had an interesting chat with Anil Dash today at the GigaOM/PaidContent conference in NYC, here are some tweets from the talk:

If you’re curious about P2 check out p2theme.com where you can sign up pretty easily.

https://twitter.com/RonHogan/status/205325798889095169

I learned this from the Complex interview with Young Guru. (Which they present in slideshow format, for some reason.)

A few very kind words from Jay Rosen:

And finally we talked about how WordPress is actually on its third or fourth pivot, as in the most important contributor to growth of the platform changes over time, which turned into this article which has been making the rounds:

WordPress was first for pure blogging, then became embraced as a CMS (though some people still deny this), is seeing growth and innovation in being used as an application platform (I think we’re about a third of the way through that), and just now starting to embrace social and mobile — the fourth phase of our evolution.

As with each of our previous transitions there are large, established, and seemingly unshakable competitors entrenched in the same space. This is good because we can learn from those that came before, as we always have, and good competitors drive you to be better. As before, people will probably not notice what we’re doing at first, or deny it’s happening as folks who still say WordPress “isn’t a CMS.”

Function reforms form, perpetually. As John Borthwick put beautifully today, “A tablet is an incredible device that you can put in front of babies or 95-year-olds and they know how to use it.” How we democratize publishing on that sort of platform will not and should not work like WordPress’ current dashboard does. It’s not a matter of a responsive stylesheet or incremental UX improvements, it’s re-imagining and radically simplifying what we currently do, thinking outside the box of wp-admin.

There are hints of this already happening in our iPhone and Android apps, but even though I’m thinking about this all the time I don’t have all the answers yet — that’s what makes it fun. WordPress is going to turn nine years old this Sunday and I’m as excited to wake up in the morning and work on it as I was the day we started. I think when we turn 10 in 2013 the ways people experience and publish with WordPress will be shorter, simpler, faster.

Wade Roush writes about the Bay Lights Project, a remarkable endeavor to put 25,000 individually addressable LEDs on the cables of the Bay Bridge. I think it would be cool if they opened up the algorithms to reviewed contributions, especially if they ran at a set time like between 2-4 AM — far from “public-playground interpretations” I think the creativity of the Bay Area (and beyond) would delight everyone involved. But in the meantime the non-profit needs to raise a fair amount in a short period of time to have a chance: you can donate to the Bay Lights here.

WP BBQ in Memphis

For the third year now I’m over in Memphis for the World Championship of BBQ, joined by Otto, Nacin, Scott, and Rose. Last year due to flooding the festival was moved to a fairgrounds inland, but there’s nothing quite like being right on the Mississippi with the sweet aroma of pork all around you. (An aroma that, incidentally, follows you home in your clothes. :)) The team we sponsor, the Moody Ques, put together an impressive booth this year, which you can see coming up in the below timelapse:

The video doesn’t do justice to the delicious food being cooked inside, though, which you have to experience in person.

10up partner Helen is now a core WP contributor and 10up highlights that contribution on their blog. It’s very exciting to see more core involvement springing up all over the WP ecosystem, as it has a big impact on the quality of the core software we all depend on. Let me know if you spot any more examples and I’ll share them here.

Liz Gannes writes for AllThingsD, Automattic Grows Up: The Company Behind WordPress.com Shares Revenue Numbers and Hires Execs. In addition to Stu joining as CFO and Paul as Consigliere/Automattlock, we’ve been on a hiring roll the past month or two with excellent folks joining at every level of the company, including two more Matts. If you’re passionate about Open Source and making the web a better place, like we are, there’s never been a better time to join. My favorite thing about logging in every morning is the people I work with. Friends say I work too much but it hardly feels like work at all. Update: Now in Techcrunch too.

Password Coalition

Ideas

Users use the same passwords for multiple services. It’s a fact of life, it’s just so easy to that most people end up having 2-3 passwords they use everywhere, including one “hard” one for financial sites, etc. The downside is your password is only strong as the weakest link of where you’ve used it — when something like the Gawker hack happens there is a huge wave of compromised accounts that follow.

You can ask users not to use the same password, you can even encourage things like 1password (too expensive for many people I recommend it to), but what if there was a way to enforce that people registering for your site hadn’t used the same password elsewhere?

It actually wouldn’t be too hard, if you’re registering with 123@gmail.com and the password “abc” when you register and the site hasn’t encrypted and stored the password yet it could try to log into your Gmail account with those details, and if it works force you to choose a different password. There’s no reason this has to be limited to email logins, you could put it against the APIs of WordPress.com, Twitter, Facebook, LinkedIn, any number of other services that expose simple authentication APIs and see where it works. Any successful logins, tell the user they need to pick something else.

Of course all that work and they’ll probably just put a 1 at the end of it.

I loved this comment on Hacker News, especially the last paragraph which I’ll quote here:

The question implicit in your comment is: Could we design a system that offers the ease of accessibility of the first few steps of a PHP programmer’s career but, as one climbs the learning curve, eventually blossoms into Python or Ruby or even Lisp? I wish I knew. My best guess as of this morning is that a demigod could design such a system, but it’s very difficult for mortal humans to do so, because once you know how to program it’s hard to avoid overdesigning, putting in things that will eventually be useful in year two but are discouraging in year zero. We make terrible pedagogical mistakes, like turning everything into an object. (Does your ORM seem intuitive to you? That is why PHP is beating your system in the marketplace.)

Pingdom writes WordPress completely dominates top 100 blogs. I’m quoted in the article saying that the 49% marketshare we have among top blogs will continue to grow, and I’d like to expand on that a bit because it’s a strong statement.

Typepad and Blogsmith, the two platforms that dropped the most over the past 3 years, are going to disappear either through blogs still using them losing relevance, or their active blogs switching away. Movable Type will likely follow suit, unless its now Japanese-led development makes a pretty drastic change in its product direction. (Consultants focused on Movable Type and Typepad have already started shifting focus to switching their clients to modern platforms to avoid losing the relationship.)

The other big shift will come from the ~22% on custom platforms — this is going to become as niche as writing your own web server instead of using Apache or Nginx. Some organizations like Huffington Post might continue to make the necessary investments of over 40 engineers to maintain a platform at scale, the rest will find better return investing those resources in editorial. Great stories find an audience regardless of their platform.

WordPress’ biggest challenge over the next two years, and where we’re focusing core development, will be around evolving our dashboard to be faster and more accessible, especially on touch devices. Many of our founding assumptions about how, where, and why people publish are shifting, but the flexibility of WordPress as a platform and the tens of thousands of plugins and themes available are hard to match. We might not always be the platform people start with, but we want to be what the best graduate to.

The Nocebo Effect

Asides

You’ve heard of the placebo effect, how people can get better from a fake treatment, but did you know there’s also a nocebo effect? It’s just as strong: “More than two-thirds of 34 college students developed headaches when told that a non-existent electrical current passing through their heads could produce a headache.” (From Skeptic’s Dictionary.) Alexis Madrigal did a very readable feature about it for the Atlantic called The Dark Side of the Placebo Effect: When Intense Belief Kills. I found out about it from Olivia Fox Cabane’s new book The Charisma Myth. What you don’t know can hurt you.