Aside Archives

Over on the BruteProtect blog they have a look at the Jetpack Bloat Myth, and find that counter-intuitively even though Jetpack has more comprehensive functionality it’s faster than using individual plugins to do the same things. There are economies of scale to Jetpack’s approach, and it doesn’t even include the impact of doing things more advanced and complex like Related Posts. There’s a reason why some web hosts like WP Engine ban most related post plugins but encourage the use of Jetpack.

The performance of the plugin code, though still faster, is still a small difference when compared to the benefit of offloading certain tasks like image resizing, related posts, stats, video transcoding, and more in the future to the WordPress.com cloud (which is now across 11 datacenters worldwide).

Of course if you don’t need the functionality at all it’s always faster to have nothing, but that’s a shrinking minority. There are still more optimizations to be had, and in line with a performance focus in 2015 look for more improvements to come in the future. In the meantime, check out the Jetpack benchmarks.

Life Hack: Put leftovers on top of your Mac Pro to keep them warm.

“We have the largest and deepest audience profiles on the web.” — David Fleck, general manager of advertising at Disqus. Translation: We’re tracking everyone who visits a website with Disqus enabled and building a profile of them based on the content of the sites they visit and any comments they leave. “Deeper” than Facebook.

“So I’m particularly excited to announce that we’re bringing our native advertising product, Sponsored Comments, to the world of programmatic and we’re doing it on a global basis. […] Starting today, Xaxis clients, which include some of the best brands in the world, will buy and place Sponsored Comments advertising across much of the Disqus network.” Translation: It’s not comment spam if we’re getting paid for it.

I was just reading some comments the other day and thinking how it’d be great to see some sponsored brand content there instead of users, like there already was on the rest of the page. Glad there’s a solution for that on a global basis now.

Derek Low on What It’s like to Fly the $23,000 Singapore Airlines Suites Class [link removed, see end]. I’ve been on the Emirates First Class A380 with the shower before, but this looks like an entirely other level. I also must confess I think Emirates has rather gaudy design. The best I’ve seen design-wise is actually from Swiss Air, as you’d expect. Update: Apparently the original link borrowed pretty heavily from another blogger, so here are links to the original author’s posts: one, two, three.