When Kara Goldin started putting fruit in her water 10 years ago, she had no idea that she had stumbled upon a business idea that would eventually lead to the creation of a new category in the beverage industry, grow to a 40 million dollar company, and help her lose over 25 pounds in the process.

Cool interview with Kara Goldin, the founder of Hint Water, which I drink 3-4 of a day and is also an Audrey company.

Macbook & USB-C Review

Apple, Review

macbookI’ll start by saying I’m writing this on a 12″ Macbook in space grey. The screen, weight, size, and weird keyboard have captured my heart and I’m enjoying using the machine. It has replaced a 15″ Retina Pro as my primary laptop for about 2 weeks now, with most of that being on the road.

For better and worse, it’s a lot like an iPad — the size and weight feel very natural in your life, and the screen is really gorgeous. It’s also not worth plugging anything into it besides its charging cable. It feels great to open and pick up right where you left off. The speed feels more than adequate for everything I’ve thrown at it so far, though I haven’t tried video editing or photo management outside of the new Apple Photos app. If there was a perfect iPad and keybard combo, it would feel and look like the new Retina Macbook.

The second thing I’ll say is I wouldn’t recommend this laptop for everybody yet. There are some trade-offs, for example I can get 5-6 hours from the battery but it’s a little shorter than I expected. It’s refreshing to have a computer that’s totally silent with no fan, and I’ve only had a heat warning once when it was sitting in hot direct sunlight for about 20 minutes. I moved into the shade because I was also wilting a bit from the direct LA sun.

The main reason I’m not sure if I’d recommend this Macbook right is hopefully ephemeral: USB-C. One of the very coolest things about the new Macbook is it charges (quickly) with a new standard called USB 3.1 with a Type-C connector, which is open for anyone to use, is reversible, and I think is going to be the future as I’ve written about on this blog before.

USB-type-C

Today, however, USB-C is bleeding edge. I actually have one other device that uses it, Google’s new Chrome Pixel laptop, but when you search on Amazon for “USB-C” there are almost no results except sketchy or not-in-stock generic things, and Apple doesn’t have any USB-C stuff in stock, even in their stores. (Perhaps related to the general stock issues I ended up writing about last time I tried to pen this Macbook review.) I was able to get a cable that had male old USB and male USB-C on Amazon, that was pretty much it. The promise of USB-C is incredible: standard cables for charging everything super-quickly, a battery pack that could charge your phone or laptop, smaller power bricks, a next-gen Thunderbolt display with one cable for all data, display, and charging. You can see and imagine a really perfect ecosystem around USB-C, but it doesn’t exist today. Some cool stuff has been announced but isn’t coming until the summer, even thumb drives.

The problem in one sentence: it is impossible to buy a cable, from Apple or otherwise, that let’s you plug an iPhone 6+ into the Macbook. They’ve announced but not shipped (to me at least) an adapter for old USB stuff (Type-A), but the last thing I need in my life is another dongle.

I thought I would miss this but in practice it has been a surmountable problem. Instead of using my laptop as a battery, I’ve been using a battery to recharge miscellaneous electronics on-the-go, and everything else including transferring photos from phone to computer is now happening wirelessly.

apple-line-upI think the most perfect tech combo in the world right now might be a 5k iMac at home, an iPhone 6+ as your phone, and the Macbook as an on-the-go device. (The iPad isn’t in my must-have list anymore.) The strengths of each of these products complement each other, and as Apple gets better about the cloud with things like photos, tethering, keychain sync, and continuity it’s really becoming a pleasure to use these products together. I also have an Apple Watch in the mix, but still forming my thoughts on that one.

The thing I might be most excited about is when some of the new tech in the retina Macbook around the keyboard, screen, trackpad, and battery is applied to their “Pro” series, which will probably be a bit more in my wheelhouse.

Via Om, I wanted to share this poem Away by James Whitcomb Riley:

I cannot say, and I will not say
That he is dead. He is just away.
With a cheery smile, and a wave of the hand,
He has wandered into an unknown land
And left us dreaming how very fair
It needs must be, since he lingers there.
And you—oh you, who the wildest yearn
For an old-time step, and the glad return,
Think of him faring on, as dear
In the love of There as the love of Here.
Think of him still as the same. I say,
He is not dead—he is just away.

We’ve lost two incredible souls this week: first Dan Fredinburg in Nepal and now Dave Goldberg has unexpectedly passed. I encourage you to Google articles about their lives, like this one about Dave Goldberg or this on Dan, because both were unique and incredible individuals. In an example of how software can have unintended effect on emotions, I just realized I had a pending friend request on Facebook from Dan, probably years old. 🙁 Going through a lot of emotions, but a good reminder that life can be fleeting and to make time for friends and those who you love, something both of these men were great at. May they both rest in peace.

I want to take a step backward. Who remembers the last email they sent yesterday? No one. Or the last text message. Emperor Hadrian used to say, “The daily business, the daily life, the daily chores, kills the human being.“ I’m not interested in daily chores. We have now swapped information for knowledge, which is not the same thing. I do not want to know. I’m not online. I don’t even have a computer.

Om has an incredible interview with Brunello Cucinelli on Pi.co, which I’d recommend for everyone but especially people interested in design or entrepreneurship.

Who is Steve Jobs?

Apple, Review

I checked out the new book Becoming Steve Jobs by Brent Schlender and Rick Tetzeli because there had been some interesting excerpts published to the web, and apparently those closest to Steve didn’t like the Walter Isaacson book, with Jony Ive saying “My regard [for Isaacson’s book] couldn’t be any lower.”

Along with about a million other people I bought and read the authorized biography, and didn’t think it portrayed Jobs in a way that made me think any less of him, but there must have been some things in there that someone who knew him closely felt were so off that as a group they decided to coordinate and speak with a new author to set the record straight, as Eddy Cue said of the new Becoming book, “Well done and first to get it right.” I will never know who Steve Jobs really was, but it is interesting to triangulate and learn from different takes, especially Isaacson’s biography that Jobs himself endorsed but might not have read and this new one promoted by his closest friends, colleagues, and family.

As an independent third party who doesn’t know any of the characters involved personally, I must say that I felt like I got a much worse impression of Steve Jobs from Becoming than from the authorized biography. It was great to hear the direct voices and anecdotes of so many people close to him that haven’t spoken much publicly like his wife Laurene — he was a very private man and his friends respect that. But the parts where Schlender/Tetzeli try to balance things out by acknowledging some of the rougher parts of Steve’s public life, especially the recent ones around options backdating, anti-poaching agreements, book pricing, (all overblown in my opinion) or even when trying to show his negotiating acumen with suppliers, Disney, or music labels, they make Jobs look like an insensitive jerk, which seems to be the opposite of what everyone involved was intending.

The direct quotes in the book could not be kinder, and it’s clear from both books that Jobs was incredibly warm, caring, and thoughtful to those closest to him, but Becoming tries so hard to emphasize that it makes the contrast of some of his public and private actions seem especially callous. The personal anecdotes from the author are the best part: one of the most interesting parts of the book is actually when Jobs calls Schlender to invite him for a walk, as one of the people he reached out to and wanted to speak to before he passed, and Schlender — not knowing the context — actually chastises him for cutting off his journalistic access and other trivia, and then blows off the meeting, to his lifelong regret.

It’s tragic, and it’s very human, and that’s what makes for great stories. No one suggests that Steve Jobs was a saint, nor did he need to be. His legacy is already well-protected both in the incredible results while he was alive, and even more so in what the team he built has accomplished since his passing, both periods which actually amaze and inspire me. Becoming Steve Jobs tries harder and accomplishes less to honor the man. It is worth reading if, like me, you gobble up every book around the technology leaders of the past 40 years and want a different take on a familiar tune, but if you were only to read one book about Jobs, and get the most positive impression of the man and his genius, I’d recommend Isaacson’s Steve Jobs.

The ability of radiation to cause cancer is dependent on whether or not the radiation is able to alter chemical bonds. This occurs when electrons involved in bonding in a molecule absorb radiation with enough energy to allow them to escape – this is called ionization. The thing is, whether or not radiation is ionizing is based solely on its energy, not on its number, and as we saw above, its energy is determined entirely from its frequency.

Cool article on WordPress.com about Why Cell Phones Can’t Cause Cancer, But Bananas Can, which I read while eating (and finishing) a banana. It covers dielectric heating too.

You can’t go wrong with Amazon’s 100 Books To Read In A Lifetime. I’ve only read a bit over a dozen of them, and some of those in school when I probably didn’t appreciate them. I’ve never had a time in my life when I thought, “You know, I’m reading too much.” It’s a weekend — read!

I travel back and forth between Japan and the United States, mostly Tokyo and New York and a few other American cities, several times a year. The contrast is jarring. Arriving in the US can feel like rolling back a decade or more, returning to a time when information was scarce, infrastructure was creaky and basic services such as ground transportation were chaotic and unreliable.

Roland Kelts on What the west can learn from Japan’s “lost decades.” This echoes a lot of my experience there recently, and I had the good fortune of meeting Roland as well.

Apple Loyalty Program

Apple

So I finally got my hands on a the new Macbook, finally resorting to Craigslist to find someone who had pre-ordered and pay them a small premium. I was going to write a review, and still will, but ended up writing a bunch on the process of buying things from Apple as a loyal customer.

I have done the second-market Craigslist dance with probably 90% of new Apple tablets and phones before, but never for a laptop. I’m sure every ounce of effort has been expended to capitalize on the hype of the announcements and ship as many of these as possible, but this Macbook/Watch roll-out still seems especially rough with the stores having zero inventory or knowledge of if/when they’re getting anything in, and ship dates now slipping into the summer. There’s a deeper issue though: it speaks to a lack of Apple’s knowledge and connection to their customers, even though they have all the data.

A great restaurant will track every time you’ve eaten there, how much you spent, your preferences, and use that to prioritize reservations and tailor service on subsequent visits. Airlines, for their terrible reputation, actually are decent at this too with their loyalty programs. On United I’m a Global Services level flyer and get some really nice perks as a result, with the knowledge that if I don’t fly a certain amount of miles and spend a certain amount of dollars with them in a calendar year I’ll lose those perks (as I did for a few months earlier this year) and so when choosing between two flights to somewhere I’m more likely to pick the United one. (Also I think some of airlines bad rep is undeserved, they are flying human beings miles in the air inside tin cans where the cost of an error is catastrophic, everything is highly regulated, and many service factors are literally dependent on the weather.)

I am an unapologetic, unrepentant Apple customer ever since I could afford it. One of the first things I did when I got my job at CNET in 2005 was upgrade my Mom from the inexpensive Linux box I built for her (all I could afford) to a Mac Mini. I get almost every new version of everything, including usually 4-6 phones a year (myself and family), at least a dozen laptops, iPads, Thunderbolt displays, iMacs, Mac Pros… at this point I’m probably a cumulative $100k customer of Apple, in addition to the millions we spend on Apple hardware at Automattic (everyone gets a new computer when they join, and we refresh them every 18-24 months, and a special W version at after 4 years of tenure). And I’m late to the game! There are Apple customers today who bought their first product decades ago.

However when pre-orders creak open at midnight, or people start queueing, the order of access to the latest and greatest from Apple is by whoever shows up first, or now online it’s essentially random depending on how lucky you are to load and complete the checkout process. In some ways there’s a beautiful equality to that, but for example when I went with Om in London for the 2013 iPhone release, 95% of the line was people just there to buy and flip it, either locally or ship overseas — the very front of the line was Apple lovers, but in the rest of the line I saw people using Android.

There is some sort of rank ordering inside Apple — Karl Lagerfied and Beyonce have Apple Watches already, reviewers from Gruber to Pogue get devices a few weeks early to test — but imagine if there was an Apple Loyalty program for the rest of us? More than almost any other company Apple has been sustained through tough times by the belief and devotion of their best customers. It would be great if you could earn status with monetary (dollars spent) and non-monetary (impact on the world) points that give you priority ordering access, faster Genius bar appointments, maybe even access to events.

Maybe the truth is Apple doesn’t need to do that, I’m going to keep using them because they make the best products, and when things are rough in the early days (like with the new Macbook, a few recent versions of OS X and iOS) I stick it out because I know it’ll get better. To my knowledge no other tech product maker has done a great loyalty program before, though there are hints in Asian players like Xiaomi and OnePlus. Most luxury brands from Hermes to Patek are also bad at this, because they don’t understand technology and data. But how cool would it be if Apple did reward, or even just recognize, their most loyal customers?