If you listed the habits of successful people, tracking and measuring would be near the top of that list. I see it with people, companies, and teams that I work with. I see it in my own behavior.

Fred Wilson writes on Tracking and Measuring. Lack of measurement — picking stats and watching them before and after a launch — is one of the most common mistakes I see product teams make, certainly inside of Automattic.

I’m really happy about the feature in today’s new 4.1 release of Jetpack that streamlines logging in with your WordPress.com account. When this is finished it’ll completely protect you from brute force attacks (and server load), and you can secure one login with two-factor for all your sites rather than maintaining dozens of user/pass combinations for all your WordPresses.

Posted from the WordPress.com Mac app.

I’m still catching up with things after the Automattic Grand Meetup, but excited today to be included on the Fortune 40 under 40 list, which I’ve graduated to after being termed out of the under 30 lists. I came in at #20 and it’s great to see lots of friends on the list as well.

Amid the wreckage of fallen startups, Longreads is increasing the original reporting it funds:

Longreads has raised about $250,000 from “thousands of members” since it added memberships in 2012. The suggested monthly amount is now $5 a month or $50 a year, though readers can choose to donate any amount, and Armstrong said that the company’s gotten some thousand-dollar donations. All of that money now goes to pay authors, and WordPress.com matches every $1 from a reader with an additional $3, which clearly makes it a lot easier for Longreads to do what it wants to do.

The Economist writes about who’s wrong when flyers end up in the wrong cities. This has actually happened to me! Probably 7-8 years ago, it was an Air Canada flight from New York to Montreal, and I accidentally boarded the one to Toronto. The mistake was realized when we were on the ground, but had pulled away from gate. Being Canadian, they were exceedingly nice and asked me to stay on the flight but they’d find me one from Toronto to Montreal after I landed.