“We have the largest and deepest audience profiles on the web.” — David Fleck, general manager of advertising at Disqus. Translation: We’re tracking everyone who visits a website with Disqus enabled and building a profile of them based on the content of the sites they visit and any comments they leave. “Deeper” than Facebook.

“So I’m particularly excited to announce that we’re bringing our native advertising product, Sponsored Comments, to the world of programmatic and we’re doing it on a global basis. […] Starting today, Xaxis clients, which include some of the best brands in the world, will buy and place Sponsored Comments advertising across much of the Disqus network.” Translation: It’s not comment spam if we’re getting paid for it.

I was just reading some comments the other day and thinking how it’d be great to see some sponsored brand content there instead of users, like there already was on the rest of the page. Glad there’s a solution for that on a global basis now.

First Time Movember

2014-movember Automattic is participating in Movember for the first time this year, and so to join I shaved for the first time in the better part of a decade. (Before and after pictured above.) For those not familiar with it, you shave clean on November first and grow and groom a mostache (no beard, goatee, etc) through the course of the month, and when people comment on how ridiculous you look you encourage them to donate to Movember which is a non-profit which has raised over $500 million and funded over 800 programs in 21 countries. (Wow!)

I doubt I’ll be able to match the ‘stache of some of my more hirsute colleagues, but it’s for a good cause and seems like good fun as well. If you’d consider dropping a few dollars in the hat to support men’s health, here’s the link to the Automattic team page where you can donate to support the entire team, which is currently ranked #163.

State of the Word 2014

WordPress,

Yesterday I delivered the State of the Word address to the WordPress community, and the video is already up on WordPress.tv.

Here are the slides if you’d like to view them on their own:

If you just want the bullet points, here are the big things I discussed and announced:

  • There will be 81 WordCamps in 2014.
  • This was the 9th and final WordCamp San Francisco in its current form. We’ve maxed out the venue for years, so next year we’ll do a WordCamp US at a location and date to be determined.
  • Milestone: 2014 was the first year non-English downloads surpassed English downloads of WordPress.
  • 33k took our survey: 7,539 (25%) of survey participants make their living from WordPress. Over 90% of people build more than one site, and spend less than 200 hours building one.
  • We’ve done five major and seven minor releases since the last WCSF, and have had 785 contributors across them.
  • WordPress market share has risen from 19% in 2013 to 23% now.
  • We now have 34k plugins and 2.7k themes, and have enjoyed record activity on both — including plugins passing 1,000,000 commits.
  • 16 releases of our mobile apps, Android and iOS.
  • Code Reference launched.
  • 105 active meetup groups in 21 countries, with over 100 meetup and WordCamp organizers present at the event.
  • Internationalization will be a big focus of the coming year, including fully-localized plugin and theme directories on language sites and embedded on dashboard in version 4.1, which is coming out December 10th.
  • Better stats coming for plugin and theme authors.
  • Version fragmentation is a big challenge for WordPress, only a quarter of users are currently on the latest release.
  •  This is also a problem for PHP — we’ll be working with hosts to help with version fragmentation, as well as to get as many WordPress sites as possible running PHP 5.5 or better.
  • Showed off 2015 theme.
  • We will be testing a workflow for accepting pull requests on our official WordPress Github repository before the end of the year.
  • For the first time in 11 years we’re switching away from IRC as our primary communication method. We’ll be moving to Slack, which has helped us set up so that every member of WordPress.org can use it. (During the keynote address the number of people on Slack surpassed our IRC channels, and is currently over 800 people.) Sign up at chat.wordpress.org.
  • Five for the Future, with Gravity Forms and WPMU Dev committing to donate, and Automattic now at 14 full-time contributors to core and community.
  • We need to work hard to harmonize the REST API plugin and the WordPress.com REST API.
  • The mission of WordPress is to democratize publishing, which means access for everyone regardless of language, geography, gender, wealth, ability, religion, creed, or anything else people might be born with. To do that we need our community to be inclusive and welcoming. There is a sublime beauty in our differences, and they’re as important as the principles that bring us together, like the GPL.

Retina 5k Mac

Apple

imac-retina-step1-hero-2014 To me one of the most meaningful shifts in computing the past few years has been how the resolution of displays is getting higher and higher, and interfaces are starting to become resolution independent. I feel like when pixels disappear there’s less of a wall between people and the technology, it starts to blend and meld a bit more. It’s something I’ve been personally passionate about since the first retina iPhone, tirelessly beating the drum at Automattic to make everything we do shine on hi-DPI screens, or leading the WordPress 3.8 release that brought in MP6 project to make WordPress’ aesthetics cleaner and vector-based.

I’m sitting in front of a Retina 5k iMac right now typing this to you. (It was supposed to arrive on Friday but came a few days early.)

It’s the most gorgeous desktop display I’ve ever seen, breathtaking at first and then like all great work becomes invisible and you forget that there was ever a time when displays weren’t this beautiful. (Until you look at some lesser monitor again.)

I’ve been using 4k displays, the Sharp and the ASUS, with Mac Pros for a few months now, and to be honest they come close, but this takes the cake in every possible way, including the design and aesthetics of the computer/display itself which is laptop-thin at the edges. If you’ve been on the fence, and you’re okay with the tradeoffs an iMac has in general, get one. I can’t wait for them to do a 5k Thunderbolt display (but it sounds like it might be at least a year away).

P. S. If you’re looking for a gift for the iMac that has everything, consider a slipper to keep its feet warm.