James LePage has a great write-up, SOTW 2025:The Year WordPress Became AI-Native.
Category Archives: WordPress
State of the Word
Though the stream didn’t work as we hoped, the recording of this year’s State of the Word, which in many ways was our best one yet, is up now.
SoTW Eve
The State of the Word is tomorrow, and it’s so fun to see SF abuzz with WordPress open source energy. We’re doing a lot of firsts tomorrow, including the first release timed to the State of the Word, and we’ll have a good chunk of the release team there to push the button and bring WordPress 6.9 to the world.
We’ll also be crossing streams with another community: in the last ten minutes, we’ll join TBPN, the new must-watch daily tech show.
The art and activations are looking so good; it’s fun to see how everything evolves. Tokyo was so beautiful last year; I wasn’t sure how we’d top it, but the creativity of everyone coming together has sparked something new this year that I think is quite cool. We’re trying to honor our mission of democratizing publishing, making things that are powerful and capable, but also retain the flicker of art.
We’re also opening up TinkerTendo to the community. I was just there with a few dozen of the crew, and the vibes are so fun. If you’re in SF, definitely swing by and connect with the folks building the most open internet we can all enjoy.
Check out the livestream tomorrow, it’ll be a nice capstone to all we’ve built together this year.
SF WordPress Party
We’ve secured an amazing secret venue for State of the Word on Tuesday, but it has limited capacity in terms of people and has a lot of security hurdles to jump through to get in.
So to open things up to the community more, we’re going to activate my hacker/maker art warehouse, TinkerTendo, in the Dogpatch neighbourhood for a simulcast watch party. There will be some cool art from the Misalignment Museum there, great wifi, lots of power plugs and floor seating, a big projection screen and speakers and I think will be a great spot for WordPress folks to hang and network and co-work while in San Francisco. I’ll swing by after the talk to meet everyone as well.
If you want access, you can register via Meetup here.
While there is much to celebrate in WordPress sometimes we must also mourn.
In a horribly tragic incident, Zeel Thakkar, a WordPress contributor and Kim Parsell Memorial Scholarship 2025 recipient, passed away on stage at WordCamp Surat. WordCamp Asia has written a beautiful memorial to her. She will be forever on our Remembers page.
Rothko Chapel Garden
It’s been hard for me to write about Friday because it was so overwhelming, to see so many friends and loved ones and teachers and mentors there, including friends of my late Father’s I hadn’t seen in years, and to be with all of the people who have been driving the mission of the Rothko Chapel over decades, and gosh. There were literally monarchs and dragonflies (my Mom’s favorite) flitting about as each person spoke. Although the Houston heat beat down upon us on an unseasonably warm November day, you couldn’t have imagined a more perfect scene.
Speaking before me were Troy Porter (Board Chair), Abdullah Antepli (the new director), Christopher Rothko, Abbie Kamin (City Council member), Adam Yarinsky (architect), Lanie McKinnon (landscape architect), and my sister, Charleen. Here is what I offered to the proceeding:
I can’t believe we’re all here; it’s been so long coming to this point.
So I should start by saying that part of the reason I started blogging and WordPress is I have a terrible memory, I forget everything.
But as I remember it, my conscious relationship to the chapel begins in my teenage years, when exploring the city with some friends from the High School for the Performing and Visual Arts, some of whom are here today. We were always bumming around the area. HSPVA at the time was in Montrose, and we bummed around the Saint Thomas campus and the related parks and stumbled across the Rothko Chapel.
I was totally taken aback, and couldn’t wait to call up my parents about what I had discovered. “Mom! Look what I found!“
She just started laughing.
Of course, I hadn’t discovered it; it turns out that almost a decade before, she had brought me there as a small child. Apparently, we had been playing in Bell Park, and rain clouds started to form, so she was looking for someplace we could go inside, and the Rothko Chapel was, of course, open.
I’ve been to the Chapel countless times now. I’ve been when I’m grieving, I’ve been when I’m celebrating, I’ve been when I needed a reset, I’ve brought friends that loved it, that hated it, that cried, I’ve brought friends that laughed.
Some of my favorites when I was training for a half-marathon and would run here, take a quick meditation break, and then run back home
There’s a milion stories about how people come to the chapel, and many more about how they leave it, it’s a nexus or Schelling point. Whatever your experience, you’ll always remember it and leave changed.
I’m so glad to be able to celebrate this opening with all of you. Here are of course my family that raised me, but also friends and teachers that shaped me as a man and without which I wouldn’t have been able to accomplish anything I have in my life. I see some teachers here, I see Doc Morgan, David Caceres. Thank you so much for being here.
My father, Chuck Mullenweg, passed in 2016, but Mom, I know he would have loved this. Christopher, thank you for the opportunity to contribute in a small way to our shared mission of honoring our fathers’ legacy.
My mother, Kathleen Mullenweg, is right here, I hope you get a chance to meet her. A garden seemed very fitting as her lifelong green thumb and love of gardening has always been grounding and inspiring to me. Mom, I just wanted to take this opportunity to say thank you again for being the best mother a boy could hope for, and giving me such a broad extracurricular education, especially in the arts.
I work in technology, which has already transformed society and is poised to do even more with the age of AI beginning, and I believe it is incredibly important for technologists building the future to be connected and informed by the arts, because we need our software to have soul.
What I hope for most, though, is that the peace and reflection garden and birch grove bring some mother and child someday, who perhaps wander into the chapel looking to escape rain, and that kid later goes back to his mother a decade later and says, Look what I found!
Bending Spoons
The story of what Bending Spoons has built is very impressive, and I’m a customer of theirs through Evernote, WordPress uses Meetup a ton. I think Automattic’s Noho office used to belong to Meetup. They’ve built an incredible engineering and product culture that can terraform technology stacks into something much more efficient. I think their acquisitions of Vimeo and AOL are brilliant. This interview with Luca Ferrari on Invest Like The Best goes into their story and unique culture. I also always love a good Matrix reference. 🙂
Mia Elvasia has a great article about how they realized they were spending $635/yr across various plugins to get things that Jetpack offered bundled and often free. Save money!
Jetpack is frequently overlooked as one of the most underappreciated plugins in the WordPress universe. This is partially our fault, as the article notes, because the UI for some of these settings is quite poor. We’re working on it! If you can tolerate a bit of UI clunkiness, there’s significant value to be gained from Jetpack right now. For everyone else, we’ll make it much more intuitive soon.
Grokipedia
It’s very interesting to compare my Wikipedia article and my Grokipedia article. The Grokipedia version is much, much longer, and does a better job of listing my accomplishments versus some random recent controversy. (Will someone reading about me a hundred years from now care that WordPress briefly had a sustainability team as one of its dozens of teams?) But at least everything on Wikipedia is true! On Grokipedia:
WooCommerce, an open-source e-commerce platform integrated with WordPress, enables online stores and has facilitated over $1 trillion in annual commerce as of 2023.
While I actually believe someday, probably around 2037, Woo will facilitate a trillion in commerce annually, that number is off by a couple orders of magnitude right now. 🙂
As with all software, we shouldn’t come to conclusions based on the 1.0 but rather look to its vector and speed of iteration, so I’ll reserve judgment on Grokipedia for now.
I love Wikipedia. I’ve been a contributor since it started, and I think it embodies Open Source ideals in a really beautiful way. For a little love letter to Wikipedia check out this article by Jason Koebler, Grokipedia Is the Antithesis of Everything That Makes Wikipedia Good, Useful, and Human. My take: If you think there’s something wrong with the Wikipedia, the way to fix it is to get involved and contribute. They have a robust community.
As a bonus, I learned today that the Wikimedia Foundation runs on WordPress! What an honor.
Automattic 20 & Counter-claims
It’s a bit of Automattic lore, but although I founded the company in June 2005, CNET asked me to stay on for a few more months to finish out some projects, which I did. Our HR systems have me as the second employee, after Donncha O Caoimh (still at the company!) So today is my 20th anniversary at Automattic! It’s 20 years since I started hacking on Akismet, our first product, and on WordPress.com.
The team gave me a sweet surprise! I’ve been fighting for the open web for 20 years, and hope to do it for at least 20 more. There’s a lot of exciting behind-the-scenes stuff happening inside Automattic that also made this day special, but one significant thing is public.
Automattic has finally had its first chance to file its counterclaims that spell out the bad actions of WP Engine and Silver Lake, as reported here by TechCrunch. You may recall that last month, the court dismissed several of their most serious claims, and they responded by filing an amended complaint. In our dogged defense of the free, open, and thriving WordPress ecosystem, Automattic responded today with a comprehensive counter-filing, which you can read in a 162-page PDF here about all the things WP Engine/Heather Brunner and Silver Lake did wrong.
We’ve got receipts!
I don’t think WP Engine employees or investors were aware of the gaslighting they did, hopefully some of this is enlightening. And there’s a lot more discovery to go!
WooCommerce 10.3 is out, just in time for Black Friday / Cyber Monday, with some nice improvements to the checkout experience, tracking cost of goods sold, and a new beta MCP server, “This new feature enables AI assistants like Claude, Cursor, VS Code, or any other MCP-compatible client to interact directly with WooCommerce stores through a standardized protocol, opening up new possibilities for AI-assisted store management and development workflows.” You can also help out in testing WordPress 6.9, which comes out on December 2nd.
If I’m slow on anything right now, I apologize. I’ve got some flu/Covid thing, so I’m operating at reduced capacity.
To Cut A Pineapple
Google has turned 25, which is wow, and they made a cute video about it:
Of course I tried to visit the original howtocutapineapple.com site, and unfortunately saw a database error connection. From Archive.org it looks like whoever had that domain made a nice WordPress site.
I have some “grand theories” of software engineering: I think there are two tribes of engineers that complexify things or simplify things, and they are in eternal conflict.
Complexify: Jamstack, headless, Contentstack, Contentful, DXP, DAM, micro-services.
Simplify: WordPress, Simplenote, Day One, djbdns, SQLite.
Not enough engineers have studied under the code of Daniel J. Bernstein.
WordCamp Canada Talk
Howdy and bonjour! First, thank you so much, merci beaucoup, for having me at your WordCamp. I love the spirit of local communities gathering and helping each other learn and grow together. I wasn’t actually planning to speak or even do a Q & A; I was just going to attend this WordCamp. But since the organizers have given me a bit of your time, I will try to make the best of it.
I love Canada. I first came here for the Northern Voice conference in 2006. Was anyone at that one? I think Dave Winer was actually there. It was a pretty awesome one. What’s that?
[Here I think Dave said he wasn’t at that one, but a different conference, but can’t remember.]
Well, that’s why we blog. My memory is not that good. [laughs] By the way, I think this week is your anniversary, right?
Dave Winer: It was actually a couple of weeks ago—31 years.
MM: Oh, wow. Thirty-one years. Round of applause! I think why I thought it was your anniversary is that on my blog’s related posts, it showed a post from 2014 that was congratulating you on your 20th because I think The Register or someone did a nice article.
So yeah, I’ve since been back dozens of times, including several summers in Montreal, at the jazz festival there—they also do Le Festival Haïti en Folie, and Just For Laughs—and a few times here in Ottawa, where I’m on the board of a cybersecurity company called Field Effect. We might even have some Field Effect people here—oh, hi! Thanks for coming.
Let me give a little update on what I’ve been up to. My life’s mission is to democratize publishing, commerce, and messaging. So I have some projects in each of those areas. In publishing, my main work is WordPress, the core software available to everyone. We host it on WordPress.com and Pressable, and allow others to host it with WP Cloud—a cool product—and we use Jetpack to bring all the best cloud features to every WordPress, wherever it is running. And, of course, running the main community hubs at WordPress.org, WordPress.tv, WordCamps, WordPress.net, which probably some of y’all haven’t heard of, et cetera, et cetera.
On the social side of publishing, I have Tumblr, which is a microblogging social network, but right now it’s on a different technical stack. I need to switch it over to WordPress, but it’s a big lift. It’s over 500 million blogs, actually, and as a business, it’s costing so much more to run than it generates in revenue. We’ve had to prioritize other projects to make it sustainable. It’s probably my biggest failure or missed opportunity right now, but we’re still working on it.
I’m really excited about the personal publishing side of our products: Day One and WordPress.com Studio and WordPress Playground. Day One is a fully encrypted, shared, and synchronized blogging and journaling app that runs on every device and on the web. You can also have shared encrypted journals with others. It uses the same encryption as one password. It’s the first place I go to draft an idea—for example, to write this talk. Its editor is not as good as Gutenberg yet, but it’s pretty decent at allowing multimodal input—which means you can record voice notes, draw things, etc.—and capturing it all. It’s mostly replaced Evernote, Simplenote, and even private P2s for me. It has some fun features, like when you make a new entry it records, the location, what music you’re listening to on Apple Music, how many steps you’ve taken, the weather. Honestly, some features that would be nice to get into WordPress, at least as a plugin. Right now, I just copy and paste it in the WC admin or the Jetpack app if I want to publish something; that could also be made smoother in the future.
So WordPress.com Studio is built on an open source project called Playground that we created to allow you to spin up WordPress in a WASM container in about 30 seconds, right inside your browser. Who’s tried Playground or Studio? It’s kind of wild, right? You know how hard it’s been to set up servers and databases and everything like that, and so to see a WordPress virtual machine spin up in like 30 seconds just blows my mind. There’s so much you can do with it. It’s the most sci-fi thing happening inside of WordPress right now, and we’ve just barely begun to take advantage of the massive technical and architectural shift it allows. For example, my colleague Ella builds an iOS app called Blocknotes. It’s a lot like Simplenote, but it uses a Gutenberg editor, and it’s entirely a WordPress playground instance—the entire iOS app.
Part of the evolution of WordPress has been going from a blogging system to a CMS to a full development platform. So what Dave talked about yesterday, and now that you can build entire mobile apps—which, by the way, can run on every platform, cross-platform, and run the same thing on the web—it’s kind of like a promise from back in the day of Java or other things, React, Native. It’s now very possible with this WordPress WASM stuff. WASM stands for web assembly.
The main distractions and things holding back WordPress right now are the legal attacks from WP Engine and Silver Lake—I can’t comment on that, but stay tuned for some major updates soon.
I forgot to put this in my post—WooCommerce! On the commerce side, there’s, of course, WooCommerce, which is very, very exciting. You can think of it like an open-source Shopify, our enablers here in Ottawa. It now processes over $30 billion of GMV (gross merchant volume) per year, and you can customize it to do pretty much anything: subscriptions, digital, physical goods, everything. And of course, it’s fully open source and built on WordPress. It’s actually a WordPress plugin, so pretty exciting. WooCommerce is now on about 8% of all websites in the world—WordPress is 40, so it’s running on about a quarter of all WordPress sites. It’s been a big part of the growth of WordPress, actually, the past few years.
In messaging, we have this product called Beeper. Anyone tried out Beeper yet? We got a Beeper super-user here, actually, in Robert. So Beeper basically takes all the different messaging apps—WhatsApp, Telegram, Instagram DMs, LinkedIn DMs, did you ever check those?—and it brings it all into one app, one interface, kind of like a Superhuman for messaging, and gives you cool features across all of them. Now this is obviously a pretty hard technical challenge, because we have to reverse engineer all the different networks for everything. But check it out, it’s a pretty fun little app. It’s, free for up to a couple accounts, and paid after that.
There’s also an open source component of that as well. We’re going to make it easier for people to build bridges and connections to different networks, because there’s a lot that we don’t support yet that we get demand for, like KakaoTalk in Asia. People also want to do dating apps, which I guess have messaging platforms. So it’d be pretty fun to have everything all in one.
I’ve been in the public a lot, doing lots of talks and actually blogging every single day now for 28 days, which will be 29 when we all hit the publish button at the end of this! So I’ve been blogging a lot. It’s a lot to keep up with. Actually been going every day since WordCamp US, with one missed day in there. I got very, very inspired at WordCamp US. It was a fantastic event. I got to hang out a lot and go to a bunch of sessions, and it inspired me to blog a lot more. If you run Jetpack, there’s actually a pretty cool feature where the notifications will tell you what kind of streak you’re on. So whenever I post, I get this nice little notification, like 28 days. And it has little easter eggs when you get certain number of days in a row, which is fun. So I’m gonna have to add some of this to the post later—I riffed a little bit. We’ll get the recording. So now that this is all done, we can push the publish button together.
This is a cool device called a Daylight computer. So cool. It’s from a startup I’m invested in through Audrey Capital and Automattic. Think of it like a cross between a Kindle and an iPad. It works in the daylight, hence the name—it doesn’t emit any blue light. It’s great for kids. You can order it on DaylightComputer.com. It runs Android, so it’s super hackable. You can have apps like Beeper, Day One, WordPress, Jetpack, WooCommerce on it. Very, very neat device. I actually have WP Admin loaded right here; you can see you can scroll like super, super fast. Soon the wifi is going to work—it’s a wifi-only device.
Later I’ll update this post with an mp3 recording enclosed an RSS in honor of Dave Winer, who spoke here, who invented podcasting and RSS. And actually, if you go way back in my RSS feeds, I have some mp3 enclosures from 2004 and 2005, some very funny early podcasts. Also, whenever they post this video to WordPress TV or YouTube, I’ll share that too, and I’ll add some links. Thank you. Merci beaucoup! If you want to follow more. Please check out my blog at ma.tt. No WWW, no .com. Just ma.tt. I cross post to ma.tt on Bluesky and Mastodon and on Tumblr, Instagram and Twitter/X at @photomatt.
And now we’re going to push the button together. Y’all ready? Murphy willing, are you ready to publish? think I need to add a category and stuff, but I’ll do that later.
Continue reading WordCamp Canada TalkThere are a few writers who I follow religiously, and one is Matt Levine of Bloomberg’s Money Stuff. For business and finance it’s one of the smartest and funniest things you can read. Yesterday, I think for the first time, he mentioned WordPress! In the context of his quote on this great X thread about how the Polymarket insider predicted the Nobel peace prize winner.
This trader apparently didn’t have inside information, in the traditional bad sense of like bribing a Nobel committee staffer. Instead, web scraping:
“The Nobel site runs on WordPress. Like many WordPress setups, it has an XML sitemap that lists every indexable page, even ones not yet public. If someone were monitoring this sitemap, they could easily notice a new page appear, something like “http://nobelprize.org/prizes/peace/2025/machado/facts/”
If you run a WordPress site and want the best advice in the world for how to avoid this sort of thing, I highly recommend our enterprise WordPress VIP service! They help run some of the largest and most secure WordPress sites in the world, and could easily help navigate avoiding something like this from happening. WordPress is easy and cheap to run everywhere, even on a Raspberry Pi, but you get what you pay for, and any serious organization or mission-critical website should be on VIP.
The Curse of the Muse
Some days, like this morning when I almost missed my flight to WordCamp Canada in Ottawa, I’m so overwhelmed with the maelstrom of ideas and sparks of creation that it feels like waves crashing against a dam. There are so many ways I can imagine new software, new products, new ways for the world to be.
This is a beautiful process, but it’s also painful! The anguish and agony arise as you attempt to distill the ideas and sparks; the creativity dims, and the beauty and perfection of the original inspiration fade, as I try to translate it into something that can become real and be legible to others. That’s why I have to drop everything when inspiration strikes, because if I try to return to it later, I find the muse has left and I can’t bottle that energy anymore. (There’s a reason Eric, Tantek, and I put “muse” into the XFN standard!)
To the extent I’ve been successful at all in my life, it is because I’m able to contain this tornado and break it down into plans, business models, people, and teams. I’ve never done anything useful on my own; it’s always been in conversation and partnership with others.
I’m grateful to everyone I work with across Automattic, WordPress, Audrey, TinkerTendo, Keys, The Institute, Illuminate, EcoAmerica, Field Effect (in Ottawa!), as well as all my friends and professional connections. They are the ones that help me shape this energy into things that actually have an impact in the world and aren’t just fever dreams.
This essay itself had hundreds more words, but I have to edit, delete delete delete, trim things down.
I’ve been trying to find time in my calendar to attend more WordCamps as I love meeting WordPressers all over the world. The stars aligned, and I’ll be swinging by WordCamp Canada next week. They’ve put together an amazing program, including open web pioneer and inventor Dave Winer, so I’m looking forward to checking out the sessions. I wish I could go to every WordCamp, like I used to! I’ve been recording videos and messages for those I can’t physically attend. Ottawa is also great as the only other commercial board I’m on is Field Effect.
Sorry everybody, my @photomatt on Twitter has been hacked, I’m trying to regain account access, but it is not currently in my control. Update: Thank you to the fine teams at X/Twitter and Nikita Bier, my account has been recovered. Just for future reference, I will never promote cryptocurrencies or similar investments. If you see anything from me or WordPress claiming that, be highly skeptical. Invest in open source, public stocks, and great companies like Automattic. 🙂
Greenwashing
Tonight there was a lovely event at TinkerTendo by Raman Frey and Karin Johnson of Good People Dinners, this one honoring David Gelles’ new book, Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away. I’m a huge fan of Yvon Chouinard and really enjoyed his book Let My People Go Surfing which I read back in 2018. It was the first time hosting such a large 60-person dinner in the TinkerTendo warehouse, and thanks to this Copper battery-operated induction stovetop and an amazing local chef, Hanif Sadr, the food turned out amazing.
I’ve only started the new book, but I’m interested to see what’s happened in the 20 years between Yvon’s book and David’s, especially the story of how Yvon gave away all his equity and control in the company to ensure a focus on his lifelong goal of environmentalism and conservation. Patagonia is one of the better corporate entities fighting for good, but it reminded me of how companies can put on a jacket of doing good while actually being evil underneath.
Like I talked about the economic concept of Externalties a few weeks ago, I think it’s imperative that the WordPress community understands the history of Greenwashing, which the United Nations defines as follows:
- Claiming that the company will achieve future environment milestones while not putting sufficient plans in place to do so.
- Being intentionally vague about operations or using vague claims that cannot be specifically proven (like saying they are “environmentally friendly” or “green”).
- Saying that a product does not contain harmful materials or use harmful practices that they would not use anyway.
- Highlighting one thing the company does well regarding the environment while not doing anything else.
- Promoting products that meet regulatory minimums as if peer products do not.
In WordPress and open source our environmental crisis comes from companies that frack the open source software and brands, which shows up as lack of investment in the code which falls fallow especially in the security sense, or by attaching themselves to a brand or trademark and tricking people into thinking they’re associated with the Good Open thing, when they’re really a parasitic cancer on it.
This is happening right now in WordPress, so when you see a company hire a good person or sponsor an event that seems on its own a good thing, and probably represents hundreds of thousands of dollars of investment, weigh that against the tens of millions they’re spending with their other hand to destroy the source of everything they’ve benefited from, and if they were to win, endanger every open source project. It’s an open source form of greenwashing, perhaps call it openwashing.
Linkrot
One of the things I hate most on the internet, and part of the reason I started WordPress, was to fight linkrot. Ever since 1998, when Tim Berners-Lee wrote “Cool URIs Don’t Change,” I’ve been obsessed with content management and ensuring that links don’t break. (BTW, TBL, a pioneer of creating the World Wide Web, has a great new profile out in the New Yorker.)
I learned today from the Newspack newsletter that the Houston Press is now on WordPress. Newspack is a distribution or bundle of WordPress designed for journalism, and it is led by Kinsey Wilson, who began his career as a night-shift journalist covering cops for a newspaper in Chicago, went on to have top editorial and business positions at The New York Times, NPR, and USA TODAY, and ran WordPress.com for a few years, which gives him a very unique position to help craft WordPress for journalists and publishers.
The Houston Press is an alt-weekly that wrote the very first profile of me in the world, which I blogged about here. There’s a funny quote in there:
He recently considered taking a job with a San Francisco search-engine start-up, but ended up turning them down. “They have a ton of money…But it would be 50- or 60- or 70-hour weeks, a lot of work, and I wouldn’t have time” to do WordPress.
That “search-engine start-up” was Google! How the internet might have turned out differently if I had taken that job, as my Mom wanted me to (because they offered free food). I still think Google is one of the most interesting companies in the world, one of the few places I’d consider working if I weren’t running Automattic.
Back to linkrot, the original link to the profile in that article was http://www.houstonpress.com/issues/2004-10-28/feature2.html, which this morning didn’t work, but thanks to the Houston Press being on Newspack/WordPress I was able to ping Kinsey and his colleague Jason Lee was able to fix it so it redirects to the new canonical URL for that content in minutes. A little corner of the internet tidied up! I love the Wayback Machine, but not needing it is even better.