One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) We’re hiring for a number of positions in this area to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply.

Mortgaging your site to a closed-standards vendor gives them, not you, the economic power.

Another Matt from Alley ruminates on Medium’s uncertain future for publishers. I agree that these first couple of publishers probably got a good deal: better than free, they’re guaranteed money regardless of whether Medium makes money or not.

In making the decision to hitch their horse to Medium’s wagon while fording a river, they’re probably betting on Medium not going out of business, which I agree there’s only like a 10% chance of happening. However I think there is a 97% chance that Medium’s business model will change in the future because the path they’re on and these publishers are dependent on will not sustain their current costs or the investment they’ve raised.

Later today (3:45pm ET) I’ll deliver my annual State of the Word speech, which I’m very excited about. If you’d like to watch remotely, this year live stream tickets are free and you can tune in here.

[Gauguin] was penniless and adrift, trying to paint his way through the devastations of his dying marriage, his rejection by the cliques of the Parisian art establishment, and the precarity of his friendship with Vincent van Gogh, who shortly before Christmas had assaulted him with a razor and, after Gauguin’s departure that evening, used the same blade to cut off his own ear […] Despite the promises of the name, it can be a challenge to find actual olives at Olive Garden.

Probably my favorite food writing I've read this year is Helen Rosner's comprehensive review of Olive Garden for Eater.

Next to the very real news of the Spectre and Meltdown CPU issues, it was lovely to come across Ken Shirriff's story of getting past password protection on some old Xerox Alta disk packs from the 1970s.

As further proof for why 2018 is going to be the year of blogging, two of the comments are from people who actually know about the old disks!

"I designed chips at PARC as a summer intern. You have a couple of disks from Doug Fairbairn, who was also in Lynn Conway's group."

and

I'm flabbergasted. That's my Alto disk you broke into!

The APL stuff is surely related to some work I did with Leo Guibas, showing why lazy evaluation would be a really good idea for implementing APL: see Compilation and delayed evaluation in APL, published January 1978. (That paper gives me an enviable Erdős number of 3, since Leo is a 2.) I'm sure it's not a complete APL implementation, just a proof of concept. It happens that my very first part-time job at PARC, in 1973, involved writing decision analysis software in APL — on a timesharing system!

Given the AATFDAFD hint, I'd guess the real password is ADDATADFAD. This derives from a project I did with Jef Raskin at UCSD in 1974. (He mentioned it in this interview.) The Data General Nova we were working with produced some garbled message with ADDATADFAD where it should have said ADDITIONAL, and it was a running joke ever after. Strange, the things that occupy some brain cells for over 40 years.

Thanks for an amusing blast from the past.

— Doug Wyatt (Xerox PARC 1973-1994)

This week I spoke with TechCrunch about one facet of distributed work that differs from physical offices — the idea of “office politics.” I can’t claim that distributed work will solve everyone’s personal differences, but I do think it relieves some of the pressures that might come from forced cohabitation and environments that are prone to interruption. They also have some great points from Jason Fried and and Wade Foster.

Prospress joining Automattic

As you may have read on the WooCommerce blog, Prospress blog, WP Tavern, Post Status, or Techcrunch, the team at Prospress is joining forces with WooCommerce at Automattic to help accelerate the adoption and democratization of ecommerce across the web. Whew that’s a lot of links! Prospress was best known for their extension that allowed many types of Subscriptions on top of WooCommerce, but also has some cool marketing automation and automated testing tools as well. I love that Prospress was already a Five for the Future company, which aligns really well with Automattic’s long-term goals and contributions to the wider community.

Diversifying WordPress

WordPress is about democratizing publishing, removing barriers to getting your words on the web. There’s a cool effort underway right now to remove some barriers that people from groups underrepresented in tech might face when becoming a WordCamp speaker. Automattic is supporting this by sponsoring Jill Binder’s work on the WordPress Diverse Speakers Training Group.

I would love to see the WordPress contributor base become more diverse, and training people from marginalized communities to speak at WordCamps is a great way to help that along. Check out that effort if you’d like to get involved.