Category Archives: Ideas

Half-baked thoughts, provocations, and things I’m mulling over.

The problem lies with the business schools which are at fault. What we’ve done in America is to define profitability in terms of percentages. So if you can get the percentage up, it feels like we are more profitable. It causes us to do things to manipulate the percentage. […] Christensen even suggests that in slavishly following such thinking, Wall Street analysts have outsourced their brains.

Clayton Christensen: How Pursuit of Profits Kills Innovation and the U.S. Economy in Forbes. Hat tip: Lane Becker.

Programming and Writing

Essays, Ideas, Software

I really enjoyed this quote from Brent Simmons in an interview with John Gruber.

I’ve always thought of it this way: a good writer reads a lot of books. They see how other writers solve problems. They pay attention to what’s happening now as much as they pay attention to the classics. Good writers are readers first, but eagle-eyed, careful readers.

I think good developers are the same: they look at other apps. They “read” those apps, the problems they have and how they solve them. They notice trends, they notice new solutions, they notice when things work and when they don’t.

 

It reminds me of some passages from a book I’m reading right now, Bird by Bird by Anne Lamott:

Bird by BirdHowever, in the meantime, we are going to concentrate on writing itself, on how to become a better writer, because, for one thing, becoming a better writer is going to help you become a better reader, and that is the real payoff. […]

Writing can give you what having a baby can give you: it can get you to start paying attention, can help you soften, can wake you up. […]

Because for some of us, books are as important as almost anything else on earth. What a miracle it is that out of these small, flat, rigid squares of paper unfolds world after world after world, worlds that sing to you, comfort and quiet or excite you. Books help us understand who we are and how we are to behave. they show us what community and friendship mean; they show us how to live and die. They are full of all the things that you don’t get in real life — wonderful, lyrical language, for instance, right off the bat. And quality of attention: we may notice amazing details during the course of a day but we rarely let ourselves stop and really pay attention. An author makes you notice, makes you pay attention, and this is a great gift. My gratitude for good writing is unbounded; I’m grateful for it the way I’m grateful for the ocean.

That’s how I feel about software.

Why Your Company Should Have a Creed

Essays, Ideas

Does your company have a creed? Twice a year, True Ventures (one of Automattic’s investors) organizes an event called Founders’ Camp, a one-day conference for the founders and CEOs of companies in their portfolio. The latest was held in the Automattic Lounge at Pier 38 in San Francisco (it could be the last).

There was an interesting conversation led by Ethan Diamond, Alex Bard, Howard Lindzon, and Narendra Rocherolle on the importance of culture in an organization and how it gets formed. Despite its importance, “culture” is one of those fuzzy things that’s difficult for many founders, especially men, to discuss earnestly.  Even though I have extremely strong opinions about company culture, I find it feels “corny” to talk about it directly. Nevertheless, as part of the discussion, I shared the following practical example from Automattic about something we did to codify and share our values.

It started innocently enough — someone copied me when they emailed their paperwork to accept a job offer. For the first time in a while I looked at the offer letter and realized that it read like a bad generic legal template: no branding; terrible typography; the most important information (start date, salary, stock options) buried under a sea of text; and, worst of all, it was being sent out in .docx format (especially embarrassing for a company whose foundation is Open Source). The offer didn’t reflect who we were, how we worked, and certainly not how we thought about design and user experience.

Nick and MT of the Janitorial team at Automattic designed new documents and worked out a clever way to have a web form on our intranet generate the pages as HTML. It has some extra goodies like vector signatures. Anybody sending a contract or offer can create a PDF out of that web page, and email the document out to the recipient. Everything is logged and tracked. (As a bonus our legal templates for employees and contractors are now tracked in SVN along with the rest of our code.)

Finally, as a hack to introduce new folks to our culture, we put a beta “Automattic Creed”, basically a statement of things important to us, written in the first person. We put it after the legal gobbledygook and before the signature area; if you chose to accept the offer, you’d sign your name next to the values before starting work. This seemed like a powerful statement and might affect people’s perceptions in the same way that putting signatures at the top of forms increases honesty.

That was around the beginning of May last year, and everyone who has joined since then (about half the company) has gotten the creed in their offer letter. The feedback from the beta was excellent and later that same month we added the creed to the home page of our Automattic Field Guide (our internal reference site), where it still lives today with a link to a recent discussion about what the creed means in practice.

Adding the creed before the signature block ended up being an easy change that had a big impact on the company.

A fair number of founders at the event have asked what the creed is. If you’re curious here it is (as of September 19th, 2011):

I will never stop learning. I won’t just work on things that are assigned to me. I know there’s no such thing as a status quo. I will build our business sustainably through passionate and loyal customers. I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation. I will communicate as much as possible, because it’s the oxygen of a distributed company. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no problem that’s insurmountable.

I’m sure that it will evolve in the future, just as Automattic and WordPress will. If you’re building a startup or any sort of organization, take a few moments to reflect on the qualities that the people you most enjoy working with embody and the user experience of new people joining your organization, from the offer letter to their first day.

Of course if you’d like to see the above in an offer letter, consider applying for Automattic.

If you write a creed for your company or non-profit after reading this, please leave it in the comments!

I’m somewhere in the middle of the Arctic Sea right now, approximately 78°05’N, 28°45’E, but even through the thin pipe of an intermittent satellite connection the ripples were felt of the announcement that Steve Jobs resigned as CEO of Apple. Jobs, or the idea of him, has had a profound impact on innumerable founders and CEOs. My own tribute to him (and Apple as an organization) is in the essay 1.0 is the Loneliest Number, where reviews of the original iPod punctuate a story of the messy act of creation. Moments like this give us an opportunity to take a step back and contemplate the bigger picture, so take a moment to read the post and think about what you’re launching next.