Category Archives: Asides

Interesting links.

New TV Ads

As I mentioned in the State of the Word this is the year we’re ramping up marketing. There is lots to learn and much to follow, but we have our first TV ads up in six markets to test. Each shares a story of a business in Detroit, and I actually got the chance to visit one of the businesses earlier today.

 

“When we try to pick out anything by itself, we find it hitched to everything else in the Universe.”

— John Muir

Amid the wreckage of fallen startups, Longreads is increasing the original reporting it funds:

Longreads has raised about $250,000 from “thousands of members” since it added memberships in 2012. The suggested monthly amount is now $5 a month or $50 a year, though readers can choose to donate any amount, and Armstrong said that the company’s gotten some thousand-dollar donations. All of that money now goes to pay authors, and WordPress.com matches every $1 from a reader with an additional $3, which clearly makes it a lot easier for Longreads to do what it wants to do.

There’s a new “World’s 50 Best Restaurants” list out! I follow the list and try to check out restaurants on it when I’m in the area, and as of last month had made it to 28 out of 50 of last year’s list. It’s a goal but in a rolling, gentle fashion: as the list changes every year I’ll probably never make it to 100%, but I enjoy exploring the highlighted folks and I’ve never had a bad meal at one. I was able to make it to Eleven Madison last month and predicted they might take the top spot, which they did in a well-deserved win. As with any award, there are lots of detractors, but Scott Vogel at Houstonia has a great essay on Why the World’s 50 Best Restaurants List Matters, which encapsulates nicely what the list represents to me.