If you’d like some more background and context on Tumblr and Automattic coming together I had a chance to have a short but nuanced conversation with Nilay Patel and Julia Alexander on The Verge’s podcast, Vergecast. I love how great journalists are able to really dive into the heart of issues, and I really enjoyed the conversation.
Category: Asides
Interesting links.
Tumblr the Day After
It is not surprising that the news about Automattic buying Tumblr has picked up a lot of coverage. I especially appreciated the notes of support from Tumblr founder David Karp, former CTO Marco Arment, and investor Bijan Sabet. I am beyond excited to see what the Tumblr team creates next, and I will definitely be connecting with alumni to hear their perspective.
There has also been a lot of speculation on the purchase price, which I think is missing the real story. I would like to take this opportunity to express my respect for Verizon and how they approached this entire process. They inherited Tumblr through an acquisition of a merger, a few steps removed from its initial sale; it’s probably not a company they would have bought on its own, but they nonetheless recognized that there is a very special community and team behind the product. It’s also worth noting at this point that Verizon is a company that will do over $130B in revenue this year and has over 139,000 employees.
First, they chose to find a new home for Tumblr instead of shutting it down. Second, they considered not just how much cash they would get on day one, but also — and especially — what would happen to the team afterward, and how the product and the team would be invested in going forward. Third, they thought about the sort of steward of the community the new owner would be. They didn’t have to do any of that, and I commend them for making all three points a priority.
Automattic is still a startup — I’m sure there are deep-pocketed private equity firms that could have outbid us, but the most likely outcome then would have been an “asset” getting chopped up and sold for parts. (This is a caricature and there are PE firms I like, but it’s not a terrible stretch of the imagination.) Instead, Tumblr has a new chance to redefine itself in 2019 and beyond. Its community is joining with WordPress’ 16-year commitment to open source and the open web.
Animated WordPress Wallpaper
I didn’t realize this, but apparently macOS has a built-in ability to show really stunning animated wallpapers, like this one created by Folletto that subtly changes colors throughout the day in an incredibly engaging well:

Check out Folletto’s blog for another dynamic wallpaper and some of process behind creating it. This would be awesome to have for iPhones as well.
Just Write with David Perell
I had an interesting conversation with David Perell on his North Star Podcast that I recommend checking out. He’s also leading a really interesting program called Write of Passage which is an online course which helps people grow their career by writing and sharing online, which I think is brilliant and a big source of my career growth over the years. I’ve heard he has another coming soon around information organization. David is someone to watch and follow.
Vast, Unbroken Slabs
Writing novels is hard, and requires vast, unbroken slabs of time. Four quiet hours is a resource that I can put to good use. Two slabs of time, each two hours long, might add up to the same four hours, but are not nearly as productive as an unbroken four.
Neil Stephenson on Why I’m a Bad Correspondent
Diversifying WordPress
WordPress is about democratizing publishing, removing barriers to getting your words on the web. There’s a cool effort underway right now to remove some barriers that people from groups underrepresented in tech might face when becoming a WordCamp speaker. Automattic is supporting this by sponsoring Jill Binder’s work on the WordPress Diverse Speakers Training Group.
I would love to see the WordPress contributor base become more diverse, and training people from marginalized communities to speak at WordCamps is a great way to help that along. Check out that effort if you’d like to get involved.
Prospress joining Automattic
As you may have read on the WooCommerce blog, Prospress blog, WP Tavern, Post Status, or Techcrunch, the team at Prospress is joining forces with WooCommerce at Automattic to help accelerate the adoption and democratization of ecommerce across the web. Whew that’s a lot of links! Prospress was best known for their extension that allowed many types of Subscriptions on top of WooCommerce, but also has some cool marketing automation and automated testing tools as well. I love that Prospress was already a Five for the Future company, which aligns really well with Automattic’s long-term goals and contributions to the wider community.
A Meditation on the Open Web
39 Books in 2018
Here’s what I read in 2018, in chronological order of when I finished it, as promised in my birthday post. I’ve highlighted a few in bold but in general I was pretty satisfied with almost all of my book choices this year. I’ve put a lot more time into the “deciding what to read” phase of things, and have also had some great help from friends there, and have been trying to balance and alternate titles that have stood the test of time and newer au courant books.
- Hot Seat: The Startup CEO Guidebook by Dan Shapiro
- The Unbearable Lightness of Being by Milan Kundera (audio)
- A Higher Standard by Ann E. Dunwoody
- Extreme Ownership by Jocko Willink and Leif Babin (audio)
- The Boat by Nam Le
- Charlotte’s Web by E. B. White
- Nonviolent Communication by Marshall B. Rosenberg
- How to Say Goodbye by Wendy Macnaughton
- When Things Fall Apart by Pema Chödrön
- Soul of an Octopus by Sy Montgomery
- Poor Charlie’s Almanack by Charlie Munger and Peter Kaufman
- Sam the Cat by Matthew Klam
- The Prophet by Kahlil Gibran
- The Vegetarian by Han Kang
- The Paper Menagerie by Ken Liu
- After On: A Novel of Silicon Valley by Rob Reid
- The Conquest of Happiness by Bertrand Russell
- How to Write an Autobiographical Novel by Alexander Chee
- Ficciones by Jorge Luis Borges
- Black Box Thinking by Matthew Syed
- Darkness Visible by William Styron
- Tin Man by Sarah Winman
- Sapiens by Yuval Noah Harari
- Let My People Go Surfing by Yvon Chouinard
- Pachinko by Min Jin Lee (Update: On Obama’s 2019 book list.)
- Homo Deus by Yuval Noah Harari
- The Lessons of History by Will & Ariel Durant
- Stories of Your Life and Others by Ted Chiang
- So You Want to Talk About Race by Ijeoma Oluo
- Three Body Problem by Cixin Liu
- How to Fix a Broken Heart by Guy Winch
- Sum: Forty Tales from the Afterlives by David Eagleman
- Exit West by Mohsin Hamid
- Tiny Beautiful Things by Cheryl Strayed
- Farsighted: How We Make the Decisions That Matter the Most by Steven Johnson
- Severance: A Novel by Ling Ma
- On the Shortness of Life by Seneca
- It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson
- Notes of a Native Son by James Baldwin
All Your Might
Julie Sugar has a beautiful piece in Lilith Magazine about miscarriage and faith.
Democratize Publishing, Revisited
During my State of the Word Q&A I received some blogging homework from Toru Miki, a WordPress contributor based in Tokyo. He asked me to revisit the WordPress mission, “Democratize Publishing,” and reflect on what that mission means to me today. So here you go, Toru:
For many years, my definition of “Democratize Publishing” has been simply to help make the web a more open place. That foundation begins with the software itself, as outlined by the Four Freedoms:
0. The freedom to run the program, for any purpose.
1. The freedom to study how the program works, and change it so it does your computing as you wish.
2. The freedom to redistribute copies so you can help your neighbor.
3. The freedom to distribute copies of your modified versions, giving the community a chance to benefit from your changes.
In 2018, the mission of “Democratize Publishing” to me means that people of all backgrounds, interests, and abilities should be able to access Free-as-in-speech software that empowers them to express themselves on the open web and to own their content.
But as Toru noted in the original question, “Democratize Publishing” has come to mean many things to many people in the WordPress community. That’s one reason I like it. The WordPress mission is not just for one person to define.
So I’d like to ask everyone: What does “Democratize Publishing” mean to you?
Sponcon Posts
I found this post by Taylor Lorenz describing how aspiring influencers are posting fake, unpaid sponsored content to raise their status or hoping to nab a real sponsorship is totally bananas.
Seneca on Friendship
But nothing delights the mind so much as fond and loyal friendship. What a blessing it is to have hearts that are ready and willing to receive all your secrets in safety, with whom you are less afraid to share knowledge of something than keep it to yourself, whose conversation soothes your distress, whose advice helps you make up your mind, whose cheerfulness dissolves your sorrow, whose very appearance cheers you up!
You can read On Tranquility of Mind online for free here or I enjoyed this edition from Penguin.
State of the Word 2018
Over the weekend I was in Nashville with over a thousand other WordPress enthusiasts. I met a ton of people, learned a lot, and was able to share the annual State of the Word address with the audience, which is a big summary of what WordPress has been up to and where it’s going. This year we covered user testing, Gutenberg, 5.0, the future phases of Gutenberg, all the latest and greatest blocks, new minimum PHP requirements, the adoption of 5.0, and some event and community updates. You can also see just the slides. The Q&A is here in a separate video.
If you’d like a text summary and commentary on the speech, Post Status and WP Tavern both have good write-ups.
Yesterday I was able to have a great conversation with Adam from WP Crafter, a popular Youtube channel with over five million views. Adam said it was his first interview but you can’t tell, we had an excellent conversation that covered Gutenberg, the 5.0 release, why WordPress has done well so far, and what’s coming in the future. If you’d like more context than text or tweets can give for what’s happening in WordPress today, check it out.
Of course Friday and Saturday are WordCamp US, which returns to Nashville this year. Everything will be live-streamed for free, including my State of the Word presentation on Saturday, you just need to pick up a free streaming ticket.
Gutenberg in Portland Oregon and Podcasts
I’ve had the opportunity to talk about Gutenberg at two great venues recently. The first was at WordCamp Portland which graciously allowed me to join for a Q&A at the end of the event. The questions were great and covered a lot of the latest and greatest about Gutenberg and WordPress 5.0:
Last week I also joined Episode 101 of the WP Builds podcast, where as Nathan put it: “We talk about Gutenberg, why Matt thinks that we need it, and why we need it now. We go on to chat about how it’s divided the WordPress community, especially from the perspective of users with accessibility needs.”
They may be out of seats already, but I’ll be on the other coast to do a small meetup in Portland, Maine this week. As we lead up to release and WordCamp US I’m really enjoying the opportunity to hear from WordPress users of all levels all over the country.
WP Dev on Chromebook
Dan Walmsley has an interesting walkthrough on getting set up for WordPress and Calypso development on the new Linux mode on a Chromebook.
Seth Godin on Customer Service
This morning I’m enjoying Seth Godin’s classic on Customer Service. Hat tip: Andrew Spittle.
Responsibility of Technology
There’s fascinating and terrifying feature article about Facebook, Duterte, and the drug war in the Philippines, written by Davey Alba. My first trip there was actually to Davao, and having been to the country several times and met so many bloggers there it’s hard to imagine what’s described. There are definitely echoes of the Wired feature on Facebook and ethnic cleansing in Myanmar. Both are good reminders that as technologists the tools we create can be used and leveraged in ways we wouldn’t imagine in our worst nightmares.
Gulf Coast Soul
Brett Martin has an excellent longread in GQ, Houston Is the New Capital Of Southern Cool. I moved to San Francisco when I was 20, I hadn’t ever even been old enough to drink in Houston, but when I returned in my late twenties and really made it my home I was blown away at how much the city had changed in the time I had been away. Or maybe I just grew up enough to appreciate it. Regardless, Brett captures the verve and paradoxes of the city well.