Psychological Egoism

Okay you know the drill. This is a paper I turned in today for my Ethics class. It deals with psychological egoism, and if you have any leanings toward this moral theory I’d be interested in hearing your feedback on this. My language is strong in the paper, but that doesn’t mean my mind isn’t open. I didn’t have as much time to put into the print (PDF) version of the paper this time, but it’s still a nicer way to read it than the HTML below.

Every human action is at its root a selfish act; even acts that are altruistic on the surface are primarily motivated by a deeper selfishness — or so a psychological egoist would say. Psychological Egoism is a descriptive theory that rather than suggesting, as ethical or rational egoism does, how people ought to live, suggests how people actually go about their lives. The assumptive nature of the theory introduces a number of possible avenues for refutation, some of which are very compelling. Continue reading Psychological Egoism

Beeping

About five minutes ago, the beeping stopped.

I was in Texas last week for BBQ, clouds, and a wedding. At some point when I was gone, something in my house started beeping. When I arrived home there was a high-pitched chirp about every 45 seconds to a minute, coming from somewhere in the house. Generally when things beep annoyingly it’s one of the UPSes which like to complain loudly after a power outage. The one at my desk and at the closet both had a weird light on back saying “Building Wiring Failure.” (Probably because I removed the ground plug to plug them into a two-socket extension cord.)

I tweaked the UPSes for a good hour or two trying to get them to stop beeping, I pressed the buttons, reset the circuit, unplugged them, left them off, I even flipped my master breaker. (Which reset all of the thermostats to 62, a chilling fact I realized the next day.)

Eventually, I realized the beeping wasn’t coming from a UPS at all, but rather from the smoke detector in my office. I stood on a wheeled chair and sure enough there was a 9-volt battery in there that looked pretty dead, yet it was still wired into the wall in a way I couldn’t disconnect easily. Now that the problem was identified, I just had to find a 9-volt battery (I didn’t have any) and everything would be okay.

That was three days ago. Since then, I came to live with the beep. I found that if I closed the office door and my bedroom door I couldn’t really hear it while sleeping, any more than a cricket chirping. I took calls in my living room instead of my office. Even sitting at my desk, not 5 feet from the smoke detector, I was able to get productive work done with the beeping like a minutely metronome that was hardly noticable. For days.

Engineers do this all the time. We ignore the high-pitched beeping 5 feet away from us that would drive any normal person insane because whatever gene that gives you the programming knack also makes it disturbingly easy to focus and ignore things we’re familiar with.

This is why releases are so important, they force you to clean up your house like you’re having company coming over.

Your assignment today is to take a walk around your blog, application, website, whatever you work with on a daily basis, and allow yourself to be supremely annoyed with the beeping smoke detector in the corner. Let the nagging details of what you do grind like nails on blackboard and amaze you that you have ignored for months or years something so familiar yet so annoying. Obsess about it until you can’t do anything else except fix it, and take the 10 minutes to walk to the store and get a 9-volt battery.

WordPress.com Growth

Even though we post a wrap-up post each month, I don’t think the story of the growth of WordPress.com is very well-known. As Narendra Rocherolle said to me a few weeks ago, “Pound for pound you guys get less press per pageview.” Webware just publish some Nielson numbers that show WordPress.com as the #4 blog site in July, after Blogger, TMZ, and Typepad. Number four isn’t that hot,but the year over year growth was 398% which is 7-10x more than those above us. Of course Nielson/Netratings doesn’t match anyone’s internal numbers, though people generally assume they’re precise relative to each other.

But what about something more accurate? I’ve been a supporter of Quantcast since they launched and we run their code on all our blogs. It provides some interesting stats like demographics that we wouldn’t have on our own. (I also like that it’s fast and has never caused us problems, better than even Google Analytics.) Their numbers place us fairly well, #29 in the US with 16 million uniques. However there’s more…

Apparently the Quantcast numbers are just for blogs on a wordpress.com subdomain, none of our custom domain traffic is counted. They’re experimenting with a new feature called “networks” that aggregates the traffic for WordPress.com-hosted blog even with their own domains. Those numbers place us at 25 million US uniques and 70 million global a month, with a bit over 300 million monthly pageviews. We don’t track uniques, but their pageviews mirror our own closely so I feel this data is pretty accurate. 25 million US uniques would put us at #19 right next to Facebook.

The growth and reach isn’t a credit to us, it’s to our bloggers, but I am happy we’ve created a platform where some of the most creative bloggers can express themselves and attract a meaningful audience. Imagine what those numbers would look like if they included WordPress.org blogs.

This is a long way of saying happy 2nd birthday, WordPress.com. Thanks for the incredible ride over the last year.

WP on Yahoo

Check out the new bundling of WordPress with Yahoo Hosting, which is why I was biting my tongue so much last week. 🙂 We’re sitting next to Movable Type on their blog page, but I’m completely comfortable with new users trying out both and making their decision from there. (I often recommend it.) The other part of why this is interesting is the Akismet angle, which I wrote more about here.