IBM Goes Non-Remote

Like Yahoo a few years ago, IBM, an early pioneer of distributed work, is calling workers back to the office.

The shift is particularly surprising since the Armonk, N.Y., company has been among the business world’s staunchest boosters of remote work, both for itself and its customers. IBM markets software and services for what it calls “the anytime, anywhere workforce,” and its researchers have published numerous studies on the merits of remote work.

If “IBM has boasted that more than 40% of employees worked outside traditional company offices” and they currently have 380,000 employees (wow), then that’s 152k people on the market.

As I said when Yahoo did the same, it’s hard to judge this from the outside. A company that was happy about how they’re doing wouldn’t make a shift this big or this suddenly. It’s very possible the way distributed folks were interacting with their in-office teams wasn’t satisfactory, especially if they were forced to use subpar in-house tools like SameTime instead of Zoom or Skype. Yahoo didn’t have the best trajectory after they made a similar move, and hopefully IBM isn’t going to follow the same path.

In the meantime, Automattic and many other companies are hiring. If you aren’t going to work in a company’s headquarters, it is probably safest to work at a company that is fully distributed (no second tier for people not at HQ) rather than be one of a few “remote” people at a centralized company.

Candy Diet

The bestselling novel of 1961 was Allen Drury’s Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books.

Fifteen years ago, cable channels like TLC (the “L” stood for Learning), Bravo and the History Channel (the “History” stood for History) promised to add texture and information to the blighted TV landscape. Now these networks run shows about marrying people based on how well they kiss.

It’s from a few months ago, but Seth Godin is really on fire in The Candy Diet.

New TV Ads

As I mentioned in the State of the Word this is the year we’re ramping up marketing. There is lots to learn and much to follow, but we have our first TV ads up in six markets to test. Each shares a story of a business in Detroit, and I actually got the chance to visit one of the businesses earlier today.

 

“When we try to pick out anything by itself, we find it hitched to everything else in the Universe.”

— John Muir