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New Virgin America Safety Video
Virgin America is giving Delta a run for their money with this amazing safety video — who has ever said that before? — directed by Jon Chu, who also did two of the Step Up movies. (Which sound cheesy but are actually awesome.)
Old and New Apple
Tantek put an old Apple sticker (as old as me) on his iBook lit logo and you can see how they’ve changed the shape. It also just looks cool.
Swiss WordPress
WordPress has the most blogging market share in Switzerland, above even Blogger. Maybe that’s where the WordPress World Tour should go next. 🙂
Lean Startup Talk
I spoke with Sarah Millstein at the Lean Startup Conference earlier in the week. After a bit of intro we talk about how Automattic iterates, approaches hiring, and management.
Blue Skies
Blue skies smiling at me, nothing but blue skies do I see. From the amazing Robert Glasper, a fellow HSPVA alumni. (Dig the enclosure action.)
Jane Kim for School Board
One of the people I had the pleasure of meeting while in San Francisco was Jane Kim, who’s running for school board there. If you’re voting in that area in this upcoming election I would highly recommend checking out where she stands on the issues and keep Jane Kim in mind when you visit the polls. If you get a chance to meet her before the election you’ll also get to see what a neat person she is, if not you’ll just have to take my word for it.
Open Insulin
One of my big themes is that open source will transform every industry, with key examples being WordPress in web publishing, WooCommerce in online commerce, Wikipedia in reference, and Bitcoin/Ethereum in finance. Medicine, though, has been relatively unscathed so far. Here’s a great video introducing the Open Insulin project, which for the past 6 years has been developing their own method of manufacturing insulin and is going to open source its process to the world for anyone to recreate.
It also reminds me of the What If? article in the Economist a few days ago about mRNA self-biohacking. Hat tip: Riaan Knoetze.
Buenos Aires Day 2
Around Buenos Aires, Argentina.
Saving the Internet
David Pierce wrote a deep profile, over 4,000 words, for Protocol and asks the question in the headline, Can Matt Mullenweg save the internet?

Which brings to mind Betteridge’s law of headlines (nĂ©e Hinchliffe’s rule), “Any headline that ends in a question mark can be answered by the word no.”
I can’t save the internet. But you know who can? A movement. A community of like-minded individuals, unified by a common philosophy, and working together to create tools of freedom.
It’s a human right to be able to see how that technology works and modify it. It’s as key to freedom as freedom of speech or freedom of religion. So that is what I plan to spend the rest of my life fighting for.
Working together we’ve created something special, unlike anything the internet has seen before, and I’m excited to continue.
Thank you to David Pierce for taking such an in-depth look at the history of WordPress and Automattic and talking to dozens of sources. Thank you to the people quoted in the article: Scott Beale, Om Malik, Toni Schneider, Russell Ivanovic, Deven Parekh, Paul Mayne, and Anil Dash. Thank you to Arturo Olmos for the photos, and Odili Donald Odita for the amazing painting behind me.
Trouble Downloading Firefox
If you’re having trouble getting the new Firefox you can always get it from Download.com. (Needless to say it’s really fast from the office.)
More on Milk
Have you ever noticed how milk tastes better when you’re drinking it with something that’s just a little bad for you? It’s a beautiful balance.
In a podcast interview they’ve titled How WordPress and Tumblr Are Keeping the Internet Weird (listen on audio here), I spoke with Nilay Patel on economics of abundance vs scarcity, Amitabh Bachchan, the future of Tumblr and adult content, Gutenberg, Promethean app design, web3, NFTs, and more. A nice follow-up to our conversation in 2019.
Image Title Plugin
Coldforged has an entry title image replacement plugin that lets you have titles like mine (done previously) that also has word-wrapping. I think I saw an approach somewhere (was it b2evo?) that actually broke each word into a separate image. For me the length limitation isn’t a limitation as much as a sanity check, if I’m writing titles so long it breaks my site I should probably shorten up a bit. I’ve also found caching isn’t worth it, every title here has been completely dynamic for about a year now.
Leaving Microsoft
Niall Kennedy is Leaving Microsoft, apparently the crazy market reaction to the Live.com-based investment changed a lot of what he had been promised on being hired. In some ways it's too bad big companies haven't figured out how to hold on to driven and entrepreneurial spirits like Niall yet, but on the other hand I'm pretty excited to see what he has cooking for his startup.
BayCHI Speaking Reminder
Just a reminder, I'm speaking on "The First 100k Users…" at BayCHI tonight. Hope to see some of my peninsula peeps. Update: Just got back, the auditorium was packed and the audience was great — full of energy. Bill Scott's presentation on Designing for AJAX was really fun.
TrackBack and Pingback at News
TrackBack and Pingback supported by CNET News.com, this is the official announcement. (You heard it here first, of course.) I think the UI for this on their site is a little funky, but this is a huge step for news media.
I Love WordCamps!
One of the cooler things the WordPress community started doing in 2006 was putting on these events we called WordCamps. A big one is about to kick off in National Harbor, Maryland (which is basically Washington DC, but we’re calling it National Harbor for some reason).
You might be wondering where the name came from: Tim O’Reilly, of the O’Reilly books that so many of us learned from, hosted a hacker event called Foo Camp but it had limited capacity, and was therefore something of an exclusive invite (one time I eventually went I slept in a sleeping bag in an office). Tantek Çelik had been invited the year before, but not in 2005, and I had never been invited, so a group of us put together a more “open source” event in response called BarCamp. (The name was an allusion to the foo/bar concept in teaching programming, and the picture on that Wikipedia page was in the living room of my first apartment in San Francisco, as you can tell by the stand-up piano and Thelonious Monk poster.)
Foo had the idea of a conference created on-the-fly by its organizers, and also had a radical event where there wasn’t even lodging but all that mattered was getting people together. Bar took that format and opened up the invite list, and did it quickly with just a few weeks of planning. They also open sourced the format so BarCamps could be hosted anywhere in the world, and many were. The following year I riffed on that and made the first WordCamp in San Francisco, at the Swedish American Music Hall, the same place Stewart Brand hosted the first hackers conference in the 70s. (We didn’t know that at the time, it was just a coincidence.)
WordCamp took the everyone-is-welcome from Bar, mixed it with the attendees-create-the-conference from Foo, added a little more structure and planning so we ended up with these really groovy community-organized events all over the world where people come together to learn, contribute, get to know each other, and have fun. WordCamp San Francisco evolved into WordCamp US, our flagpole event for North America. (I like that US can mean “us” as well as United States.) There have been hundreds of WordCamps around the world, and when we were getting started I used to go to all of them; if someone put one together I’d cram into an economy seat and fly there. I can’t make it to all of them anymore, but I still go as many as I can, and they’re some of my favorite days of the entire year.
It’s so cool to see a group of people from the eclectic backgrounds come together because we love making the thing that allows people to make the thing. (WordPress.) You’ll see CEOs of multi-hundred million ARR companies brushing shoulders with techno-anarchists, all brought together by a common hope and belief in the four freedoms of open source and the mission of WordPress—to democratize publishing, put the best tools in the world in the hands of everyone, for free and for freedom.
This year’s WordCamp US is exciting to me for a bunch of reasons. One, I love spending time with other contributors to open source. Second, WordCamp organizers iterate and learn, and so every year I’m excited to see what’s being trialed and what’s improved, because they just keep getting better and better. Third, we’re doing a community summit beforehand for the first time in a while, which is why I’m already in Maryland. Finally, on the amazing schedule are two speakers I’ve invited to bring something new to our milieu.
Ken Liu is one of my favorite sci-fi writers and will be giving an amazing talk weaving together the history of narrative craft and modern publishing and technology. I’ve read almost everything he’s written or translated, and seen him talk once before, and couldn’t be more curious to hear what he’s bringing to the WordPress community.
Simon Willison is an engineer and blogger I’ve followed since the earliest days of WordPress, and recently he’s been one of the most interesting explorers in the new world of AI and LLMs. He’ll be sharing with us how to tap into this new alien intelligence, how it can accelerate our coding, security, and mission to democratize publishing.
So if you ever have a chance to go to a WordCamp, take it! It may be too late for this one, but you can follow the livestream (visit the site once the conference starts), and plan for next year. We also make sure all the talks accessible on WordPress.tv later.
Foo Camps still happen, by the way, and have branched into science and such, and who gets invited is a whole deal. They’re still awesome.
I hope what people see here is that creativity and doing generates more creativity and doing.
No WinFS
WinFS is the Duke Nukem Forever of filesystems. Too bad, might have actually been a compelling reason to upgrade to Longhorn.