One of my favorite movies is Thank You for Smoking, the Jason Reitman’s film that looks at the world through the lens of a tobacco lobbyist. It’s fiction, though. This real-life Rolling Stone look at what is going on with rooftop solar in Florida and the big utilities has quotes that could have easily been in the movie.

Facing an amendment that would open up one of the sunniest states to solar power, the utilities created a competing amendment called “Rights of Electricity Consumers Regarding Solar Energy Choice,” which, as you might imagine, is extraordinarily unfriendly to anyone who wants solar panels on their home. Why the confusing title?

Bascom insisted there was no intention to mislead. “It would defy all logic,” she tells Rolling Stone. “Why would we confuse ours with one that does not have public support?”

When we chose Philadelphia to host the first ever WordCamp US, it was actually for two years, they’ll be hosting again this year December 2-4. We’re going to pick the host city and group for 2017 and 2018 in the next few months, though, and in fact the applications are open and closing in a few weeks. If you think your city and team have what it takes to wow the world with the best WordPress event, please put your hat in the ring!

The Atlantic does an in-depth look on why it’s much less pleasant to have phone calls than it used to be. It’s true, but there are also some great alternatives that I’ve been having luck with recently. Facebook Messenger has a built-in audio (and video!) calling system that is okay. Facetime isn’t just for video, you can also make audio calls with it and they sound amazing (something I learned from Kanye, true story). Many times I’ll try a phone number in Facetime first just in case the person uses an iPhone. And finally Skype still works pretty well even if its clients are a bit heavy. If I’m able to be at a computer (all of these work on computer as well as apps), this Sennheiser USB headset sounds great, blocks background noise, and people say that I sound clear.

One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) We’re hiring for a number of positions in this area to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply.

Very sad to hear that Marvin Minsky has passed. Here are some notes I took at a talk of his in 2007. See also: Philip Greenspun’s remembrence of Minsky.

One area that’s been unloved for a bit on WordPress.org is the testimonials page, it was almost funny because they were so old they talked about things people don’t even know what they are any more. Well today is a new day, on the new page we’ll be embedding snippets from WordPress, Twitter, and Facebook of people saying what WordPress has meant for them. Post with the tag #ilovewp and it might show up there. 🙂 Think of something that you love about WP that would make someone who hasn’t heard of it or is on the fence about using it compelled to try it out.

LetsEncrypt is available as a beta so everyone can have free SSL, and PHP7 is released which will double the speed of many PHP apps, including WordPress. And it was the first day of WordCamp US, if you missed it definitely livestream tomorrow. (I’m doing the State of the Word at 5pm ET.) A pretty awesome day for the web.

George Lakoff is an academic whose books I came across in my college years, and he’s been very influential on me, especially his approach to language through metaphors. He has an updated version of a classic book, Don’t Think of an Elephant, which is a great read if you’re interested in progressive politics. I noticed a link to a PDF to a WordPress-sounding address, and it turns out his entire site is on WordPress.com!

Last week I did two podcasts around the Calypso news that are both now up, and show very different sides of the announcement. The first was with Brian Krogsgard of the WordPress-focused site Post Status and we talked a lot about the Calypso launch in the context of the WordPress community. The second was the always-fun video group the Gillmor Gang which ranged quite a bit but mostly focused on Calypso in the context of the wider tech world and where we’re going.

What’s the coolest uses and applications built on top of WordPress APIs that you’ve seen? I’m looking for some examples to highlight in the State of the Word next month.

I was wondering the other day how many miles of road were in every state, and guessed that Texas must be the highest. It turns out it is, according to this list of the road mileage of every state. It’s about 70% more than the runner-up, California. After TX and CA, it’s Illinois, Kansas, Minnesota, and Missouri.

Tech blog idea: A site that covers the top headlines on Techmeme 6, 12, or 18 months after they happened, and explores the delta between what people said was going to happen when they raised funding, or did an acquisition, and what actually happens after time has run its course. We keep covering announcements like they matter. Can also compare analyst and commentator predictions for claim chowder.

As was just announced on the VIP blog and Google, there’s a new open standard that competes with (or complements) Facebook’s Instant Articles. It’s easy for WordPress sites to support both, you can check out this Github project to see the plugin code so far.

Sometimes it seems like the longest days are those in between an Apple announcement and when the products are actually available. I’m looking forward to iOS 9, WatchOS 2, 6s+, Apple TV…

Do you know someone who is an amazing developer or designer? Someone who is passionate about helping people? An awesome lounge manager? Or maybe that person is you. Automattic is hiring for a variety of positions, and for all except two you can live and work wherever you like in the entire planet. There are also a number of other benefits; the main downside it’s a high performance culture and expectations are extremely high. Automattic hires the best folks regardless of geography, and we are especially looking for people right now outside of US timezones.

I had great BBQ in San Francisco last week at a new place called Smokestack. The brisket was on-point, and competitive with anything I’ve had in Texas. This review in the SF Chronicle covers things pretty well, if you’re hankering for some great Southern food in SF this is the place to check out.

There were amazing applications for teams and cities to host the inaugural WordCamp US, a concept originally floated at the State of the Word last year. It was very hard to make a choice, but can now announce that the birthplace of the United States, Philadelphia, will host the first WCUS on December 4th–6th. They will also host it in 2016, but no dates have been chosen yet.

Having it the same place two years in a row allows us to keep logistics a set variable and really focus on the rest of the event in the second year. I also want to use it to facilitate experience transfer: We’ll choose the 2017 + 2018 host city in between the first and second event, so that team can volunteer on the ground the second year Philadelphia hosts it to learn from their experience. Hat tip: Cool graphic by Andrew Bergeron.

At an airport in Frankfurt airport security asked famous jazz saxophonist Joshua Redman to prove it was a real instrument.

https://twitter.com/Joshua_Redman/status/619144413369909248

Hilarious! I can’t find any recordings of Joshua playing that classic bebop song, but here’s a Charlie Parker recording:

I haven’t been following the Hacking Team story too closely. If you’re the same, here’s a quick catch-up: an Italian company that sold hacking tools, often to questionable governments, had all of their internal company data including emails, source code, everything released. Engadget has the best summary I’ve seen so far of how they got hacked, which was apparently done by a hacker vigilante who did something similar to another organization called the Gamma Group. The Intercept also has a good look at some of the more egregious behavior. Bruce Schneier calls this new trend Organizational Doxxing and considers its ramifications.