Category Archives: Ideas

Half-baked thoughts, provocations, and things I’m mulling over.

Louis Pasteur is credited with the observation that chance can only help the well-prepared mind. I also think that my long string of lucky breaks can be credited to my mode of paying attention: I look at funny things and never hesitate to ask questions. Most people would not have noticed the dirty blackboard, or looked at the article that my uncle gave me because he was not interested.

via Edge: THE FATHER OF LONG TAILS — Interview with Benoît Mandelbrot by Hans Ulrich Obrist. For extra credit and an exercise in brevity and clarity, link or write in the comments the simplest definition of “fractal” as used by Mandelbrot and Obrist in the interview.

Nassim Taleb on Living with Black Swans — “During a recent visit to Wharton as part of The Goldstone Forum, he spoke with Wharton finance professor Richard Herring — who taught Taleb when he was a Wharton MBA student — about events in the Middle East, the oil supply, investing in options, the U.S. economy, the dollar, health care and of course, black swans.”

Kindle Statistics

Ideas,

Dear Kindle Team, one of my favorite features of Google Reader has always been its “Trends” or more simply its statistics that give you insight into your reading patterns and volume.

As the Kindle has become a bigger and bigger part of my life, much of my reading time has shifted from RSS-based sources to content on my Kindle, but I’m really curious how much time, how many words, at what times of day, etc I’m consuming all this new content. I think providing stats would also encourage people to read more, and highlight to them how the Kindle has changed their habits.

Act Two

Automattic, Ideas, Press, , , , , ,

You’ve probably seen the news on GigaOM, Automattic has raised a new “series B” round of funding. We’re entering what I consider Act II of the Automattic story. I’ll talk about where we’re going, but first some history.

In 2005 Automattic was small. Through some miracle I had convinced Donncha O Caoimh, Andy Skelton, and Ryan Boren to leave their safe jobs, join a company with almost no money in the bank run by someone with no experience, and whose core idea was to give away and open source all our core IP. There were more questions than answers. Would a hosted version of WordPress move beyond the geek appeal the OS project had? How would the virtual company with no office work? Could we develop a service alongside an OS project without screwing both of them up? Should I raise money? Most importantly, would it scale?

In 2006 we developed a series of answers (sometimes hard-learned) to those questions. WordPress was obviously limited by its installation requirements — when it was added as a one-click to web hosts and when WordPress.com (and other MU hosts) made it simple to get a blog the popularity grew beyond what I could have ever imagined. In the WordPress.org world it wasn’t perfect — I consider the long period between versions 2.0 and 2.1 a personal failure — but after that initial bump the development really picked up and the community and usage exploded. There have been 5,880,790 downloads of WordPress.org since Automattic started. (3,852,554 in the past year alone.)

We ended up raising a small amount of money (1.1 million) to allow the company to take some risks without worrying about payroll but we ended up using very little of that capital because revenues grew quickly, allowing us to remain break-even even as the team scaled to 18 full-time folks and a number of contractors. Toni Schneider left Yahoo to join as CEO, a partner I couldn’t imagine getting along better with, and we started to look like a real company despite having no office and some of us never meeting in person.

Fast forward to 2007: many of the seeds planted started to really bloom. On WordPress.com 1.8 million new users joined, they created 25 million posts, we served 3.2 billion dynamic pageviews, and grew to reach over 100 million unique users worldwide. Akismet blocked billions of spams from reaching blogs. Nearly every major media organization, from the NY Times, WSJ, CNN, Fox, Time, People, and more, have embraced WordPress. Finally the approach of serious acquisition or majority-stake investments brought up the biggest question we’d faced so far: should we sell, or build out Automattic to be an independent company for many years to come.

That decision actually wasn’t hard. I couldn’t stop thinking about the opportunities and it became clear that the road ahead was much longer than the road behind us.

That brings us to today. The New York Times, the flagship of media, is joining our existing investors Polaris, True, and Radar in expanding their minority stake in the company. Automattic is now positioned to execute on our vision of a better web not just in blogging, but expanding our investment in anti-spam, identity, wikis, forums, and more — small, open source pieces, loosely joined with the same approach and philosophy that has brought us this far.

See also: GigaOM, Toni Schneider, New York Times, Techcrunch, Wall Street Journal, Mark Jaquith, Jackie Danicki, Mark Evans, Mathew Ingram, Michael Bazeley, Venturebeat, Lloyd Budd, Raanan Bar-Cohen, bu.blicio.us, VC Mike.

P.S. I’ve moved to a new domain, ma.tt, but more on that later. You can subscribe to my feed here.

WP.com Marketplace Idea

Ideas, Themes, WordPress.com, ,

At WordCamp Argentina yesterday I talked about an upcoming feature for WordPress.com, a theme marketplace, and while the feedback has been universally positive amoung everyone I talked to some folks who weren’t there and don’t speak Spanish seem to be criticizing third-hand, Google-translated information, which is a little sad to watch, so here’s some details. 🙂

Right now WordPress.com is a little bit like a clothing store with only XXL men’s pink ponchos available — not a lot of selection. We’d like to offer more products, hence the idea of a theme marketplace.

Imagine you’re a theme designer and if you do a custom one-off theme for a site like this you may get $500. (Keeping the numbers simple for the sake of argument.) Making a good theme is really hard, and you may only be able to do one a week. Now imagine you made a theme and uploaded it to our theme marketplace, then set a price of $50. You’re now an option on the dashboard of 1,736,206 blogs, if we split the price evenly and 20 of those 1,736,206 blogs purchase the theme, you just made as much as you would doing a one-off design. You can plug in different numbers and assumptions there and it’s pretty easy to see how this could be big for designers.

There are some obvious things that need to be in place, and probably a few we haven’t thought of yet. There need to be some theme guidelines (and good taste) enforced, an easy, safe interface for uploading and updating of themes, a system for previewing a theme live on your blog. Beyond the obvious guidelines of browser compatibility and general not-sucking, we’ll require submissions be original, link-free, not published before, and GPL-licensed. (That also means that all themes in the marketplace will be available FREE to wordpress.org users. That may force some to switch from .com to .org, but that’s fine. :)) Will .com users want to buy premium themes? I think so, but the only people really taking that risk are launch partners, and worst-case scenario you’ve got a cool WP theme on your hands. (By the way if you have an amazing theme and you want to be in this program at launch, which should give it a nice boost, drop me an email m@mullenweg.com with “killer theme” in the subject.)

At the end of the day, it’s just a market. I’m sure styles, pricing strategies, and more will develop over time.

Price of Freedom

Ask Matt, Essays, Ideas, Themes, , , , ,

I got asked an interesting question today:

The only thing why (at least) I encode the footer is to prevent people from removing my designer link. I usually spend around 6 hours designing the graphics and coding the theme and some people simply take my link off and some of them even dare to write that the theme was designed and coded by them! How would you feel if someone took your WordPress script (since it’s free) and said they made it? Wouldn’t you like to bite their head off?

The response became too long for a comment, so here it is:

Kate, thousands of people every day remove the WordPress link, or my link, or search and replace the WP logo with their own and redistribute it, use it to spam, distribute hate speech, or any number of awful things you can imagine. So why have hundreds of people spent thousands of hours working on it?

Though the freedom intrinsic in the GPL that has allowed people to abuse WordPress it has allowed even more people to do amazing things and over time the good far, far outweighs the bad. Most importantly I feel like WordPress would have never gotten off the ground if it hadn’t been open from the beginning. (In fact there were several more functional blogging programs started around the same time that have since withered away.)

Ultimately I know our software isn’t going to change anyone’s spots. Good people will do good things with it, and bad people will do bad things with it — regardless of any protections I put in place. Windows Vista, a multi-billion dollar enterprise, was cracked within days. Does any piddling encoding I can do in PHP really matter? If protection like that isn’t broken it’s a statement of popularity, not security. I suppose could harass the bad guys, shut down their host, send them scary letters, but it’s just going to stress me out and like cockroaches they’ll pop up someplace else. I also know that most projects, software, and ideas die from obscurity, not piracy.

If you accept that bad people are going to be bad then the real question becomes how do you maximize the effect of the good instead of treating them just like the bad. (No one likes to be treated like a criminal.) In my brief experience here’s three things that work:

  1. Give people the tools they need to succeed. This can be interpreted on a lot of levels, but personally I’ve found at the most base the freedoms provided by the GPL and other open source licenses are incredibly empowering.
  2. Celebrate the successes. Talk, connect, promote, and embrace the people who are creating things on top of your creation. (The best revenge against someone doing something bad is helping create something awesome.)
  3. Provide a way for people to choose to help you, and try to remove as much friction from that process as possible. Now that you’ve ignored the bad people and delighted the good, by their very nature they’ll want to give something back.

The success stories around this model are numerous and growing every day. People can and do rip-off the entire Wikipedia, but it’s still become one of the top ten sites on the internet and a marvel of what can happen when you let go. (Not to mention it is run entirely on open source software.) WordPress itself was built on top of a pre-existing GPL product called b2/cafelog. Anyone can run the software behind our hosted service WordPress.com and create competitive sites, and many have, but it hasn’t hurt us one bit. Linux, GNU, and the thousands of related desktop projects haven’t taken a bit longer than folks had hoped, but the impact they’re having, especially on emerging economies, is dramatic. The list goes on and on. It’s not hard to join the movement, but first you have to figure out who you’re fighting, who you’re trying to help, and if the price of freedom is something you’re willing to embrace.

Asynchronous Voice IM

Asides, Ideas

I wonder what a true voice IM clent would look like. The beauty of I’m that is lost in clients like Skype is it’s impossible to maintain several asyncronous near real-time conversations at once. You can hear this problem is you ever listen to a taxi radio. Perhaps when you focus different windows it could catch up on the discrete voice clips since the last time you were on that window. The whole chat UI could be a button you hold down while speaking, like a HAM radio.