The last year of my thirties! WordPress turns twenty this year. Automattic is now ~2,000 people across 98 countries. There’s so much that has happened in the past decade yet it feels very much like we’re on the cusp of something even more exciting.

This morning started well; I pulled the hammock out of the garage (it had been hiding from the rain) and read for a bit, trying to get my 5-10 minutes of sun in the first 30 minutes like Huberman suggests.

Candidly, the last year was a really challenging one for me personally. There were some beautiful moments, and I consider myself the most lucky in my family, friends, and colleagues, yet among that same group there was a lot of loss, existential health challenges, and that weighed heavily on me. It’s also my last year to get on 40 under 40 lists! 😂

Usually when people ask me what I want for my birthday I don’t have a good answer, but this year I do! As Heather Knight wrote about in the SF Chronicle, the beloved Bay Lights are coming down in March. This has to happen — the vibrations and corrosive environment of the Bay Bridge is taking lights out strand by strand. Fortunately it’s now been a decade since the lights first went up, and there’s much better technology both for the lights and how they’re mounted and attached to the suspension cables. Finally, the lights were not visible from Treasure Island or the East Bay before, but this new version 3.0 will be, which is why the artist behind the lights, Leo Villereal, is calling it Bay Lights 360.

Like the Foundation series, we can’t stop the coming period of darkness from happening, but if we raise $11M we can bring the lights back. If we raise it soon we can shorten the time they’re down to just a few months, so I’m working with the 501c3 non-profit Illuminate to help fundraise. The idea is to find ten people or organizations to put one million each, and raise the final million in a broader crowdfunding campaign, to re-light the Bay Bridge and give an incredible gift to the people from every walk of life that see the bridge, and hopefully have their spirits lifted by the art. I’ve heard 25 million people see the Bay Lights every year.

It’s a lot to raise, but every little bit helps so please donate here, and if you are interested to do a larger gift please get in touch. I’m committing a million dollars to the fundraise, and myself, Illuminate director Ben Davis, and the artist Leo Villereal are happy to personally connect with anyone considering a larger donation.

Because of some family health reasons I’m back in lockdown, so going to try and throw an online party tonight in the “Matterverse.” We’re going to party like it’s late 2020. 🎉

All birthday posts: 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42.

Automattic acquired Pocket Casts last July, and since we’ve been tapping away trying to make the best podcast client for people who love listening to podcasts.

And!

The team has been working really hard to make those clients totally open source and available to the world, and it’s now happened. You can see all the code behind the iOS app and the Android app, and modify it, make it your own, suggest a change, fix a bug, add a feature, fork it and make your own client, anything!

If your code gets merged into core, it’ll go out to users listening to literally millions of hours of podcasts a week. It’s also unusual to be able to peek under the hood of a consumer mobile app that is this widely used and see how it works.

Audio publishing and consumption is a beautiful complement to the web publishing that WordPress is already so good at, and that Automattic tries to nurture an ecosystem around. I love Spotify and Apple, and I hope that Pocket Casts can do for podcast clients what Firefox in the early days and Chromium now does for browsers — push the state of the art, be manically focused on user control, and grow a more decentralized and open web.

If you haven’t tried Pocket Casts yet, install for iOS or Android, and here’s how to import your subscriptions using a format called OPML. (And wouldn’t it be nice if trying out a new social network was that easy?)

I spoke with Guy Raz about the early days of WordPress and Automattic on the latest episode of “How I Built This (listen on Pocket Casts).” We ended up talking for over four hours and the show has skillfully edited this down to just over an hour. We discussed my time at CNET, how I accidentally invented a new way to spam, why we didn’t sell Automattic, my feelings on Wix and competitors like Shopify (sponsor of this episode, hah, in which I speak about how their dashboard looks just like WordPress’s). Guy pivoted the conversation to grief that came with the loss of my father and challenges we faced during the pandemic. He kept the conversation going effortlessly and I had a great time taping the episode. Thanks to Guy and his team for a great experience. 

David Pierce wrote a deep profile, over 4,000 words, for Protocol and asks the question in the headline, Can Matt Mullenweg save the internet?

Which brings to mind Betteridge’s law of headlines (née Hinchliffe’s rule), “Any headline that ends in a question mark can be answered by the word no.”

I can’t save the internet. But you know who can? A movement. A community of like-minded individuals, unified by a common philosophy, and working together to create tools of freedom.

It’s a human right to be able to see how that technology works and modify it. It’s as key to freedom as freedom of speech or freedom of religion. So that is what I plan to spend the rest of my life fighting for.

Working together we’ve created something special, unlike anything the internet has seen before, and I’m excited to continue.

Thank you to David Pierce for taking such an in-depth look at the history of WordPress and Automattic and talking to dozens of sources. Thank you to the people quoted in the article: Scott Beale, Om Malik, Toni Schneider, Russell Ivanovic, Deven Parekh, Paul Mayne, and Anil Dash. Thank you to Arturo Olmos for the photos, and Odili Donald Odita for the amazing painting behind me.