Tonight (Monday March 30) at 7 PM we’re opening up the new Automattic space at Pier 38 for the first time because so many of our friends will be in town for Web 2.0 Expo and all their fun events. Come by our spot (on Embarcadero in between Brannan and Townsend) starting at 7 PM and enjoy good music, free booze, and geeky friends. We’re on the left corner and there’s a bunch of circles in the window and an Automattic sign over the door. (Sorry for the late announcement, if you could help us get the word out I’d appreciate it.) You can RSVP on Facebook here.
Category Archives: Automattic
Tune in to WordPress.tv
Today we’ve switched on WordPress.tv, a new space to geek out and learn about all things WordPress.
WordPress.tv is home to tutorials for both WordPress self-installs and WordPress.com to help you get blogging fast and hassle-free.
We’ve also aggregated and organized all that awesome WordCamp footage from around the web, on WordCampTV. There you’ll find videos and slideshows of presentations made by Automattic employees and other WordPress gurus, plus interviews I’ve done with the media and fellow bloggers.
Tune in regularly for fresh content and updates to the WordPress.tv blog.
As always, community comes first. You have a say in shaping the future of WordPress.tv. Just drop us a line and let us know what you’d like to see added next.
Intensely Automattic Change.gov
Everyone is honored and excited today that Change.gov, the website of President Elect Barack Obama, has turned on IntenseDebate comments to discuss things like health care.
Micah Sifry has an excellent write up of the topic.
Imagine what happens if those numbers–on not just any “centralized site” but the one that symbolically and perhaps literally has the attention of the President-elect–start climbing into the five- and six-digits. Before our eyes, we are witnessing the beginning of a rebooting of the American political system. [emphasis added]
[…]
By using IntenseDebate (and the OpenID framework), the Obama transition is actually enabling a lot of interesting community development to start happening beneath the surface of a threaded discussion. Users get their own “commenter profile” on IntenseDebate, along with reputation points, and they can carry those profiles onto other sites that use the same system. Users can also choose to follow other IntenseDebate users, so if someone is really diligent they could start to gather a group or a crowd around them.
It has even started to make the cable news, as evidenced in this clip.
Pretty exciting! And it’s also a reaffirmation of Automattic’s platform-agnostic approach to Akismet, Gravatar, PollDaddy, and IntenseDebate that although Change.gov uses Expression Engine for their CMS they’ve chosen IntenseDebate for their comments.
PollDaddy Goes Automattic
It’s another exciting day here at Automattic. Today we finally get to announce that we’ve acquired the market-leading poll and survey service PollDaddy.
For a year or two now, I’ve been minorly obsessed with polls and surveys as a method of lightweight interaction that engages casual users of your website and also can get you some really fun data to play with. I’ve also mentioned at a few WordCamps that a polling plugin is one of the top 10 WordPress plugins in the world. Polls are really popular with WordPress users.
As we started to look at building out our own service for this, it became more obvious that, while on the surface it’s a very simple problem, there’s a lot of hidden complexity and opportunities for some really powerful features under the hood. There are probably a dozen companies addressing this space right now, but as we started to survey the space I was struck by how often I’d see this “PollDaddy” thing pop up.
Two guys in Ireland with a quirky company name were cleaning up with some of the largest and most respected websites using their service on a daily basis. They weren’t the biggest, but they had the high end of the market. It seemed to be the WordPress of the polling space.
I took a secret trip to Sligo and put back a few pints with the team and we decided to make things work. They went to bed every night and woke up every morning thinking about polls and surveys, and were iterating at a great pace. By plugging into Automattic’s experience at creating internet-scale services and the distribution of WordPress.com, I knew we could take Polldaddy to an entirely new level in a relatively short amount of time.
Today we just enabled PollDaddy integration with 4.4 million blogs on WordPress.com and have released the first version of their .org plugin.
You can read more about the acquisition on the PollDaddy blog, Toni’s blog, and the WP.com blog. I’m super excited to have Lenny and Eoin as part of the Automattic family, and I’m looking forward to seeing the service flourish with its newfound resources.
Intense Debate Goes Automattic
Some cool news today — Automattic is acquiring Intense Debate. You can read more on Jon’s blog on Intense Debate, or on Toni’s blog, or on VC Mike’s blog.
For those of you who aren’t familiar with the product, Intense Debate supercharges the comment section of WordPress blogs and other sites with cool features like threading, reply by email, voting, reputation, and global profiles. There are a few companies tackling this space right now, but I was impressed with how much ID (Intense Debate) has been able to do with a small team, and happy to find that their common platform (PHP and MySQL) would make integration a lot easier.
Going forward, the plan is to keep Intense Debate available as a platform-agnostic independent service, much like Akismet. We’ll start to integrate its features into WordPress core, WordPress.com, and Gravatar as appropriate. For example, comment threading is going to be in WordPress 2.7, but reply by email is a lot easier to implement on a hosted service like WordPress.com. We’re also going to be able to lend our expertise in scaling to the ID team to make sure their users enjoy the same hassle-free speed and bulletproof availability as users of other Automattic services.
Long-term, I think that comments are the most crucial interaction point for blogs, and an area that deserves a lot of investment and innovation. Comments really haven’t changed in a decade, and it’s time to spice things up a little.
We were early in the space with investing in Akismet to solve the spam problem, but now I think the real growth opportunities are in the user interaction and social features across comments. There is a huge opportunity to increase the traffic and engagement of blogs significantly. WordPress.com alone already gets about three legitimate comments every second — more than a quarter of a million every day. I’m excited to see what the Intense Debate team can do to make things more interesting.
Automattic Office
Automatticians hanging out at True’s office, with Domas, and grabbing dinner.
Act Two
You’ve probably seen the news on GigaOM, Automattic has raised a new “series B” round of funding. We’re entering what I consider Act II of the Automattic story. I’ll talk about where we’re going, but first some history.
In 2005 Automattic was small. Through some miracle I had convinced Donncha O Caoimh, Andy Skelton, and Ryan Boren to leave their safe jobs, join a company with almost no money in the bank run by someone with no experience, and whose core idea was to give away and open source all our core IP. There were more questions than answers. Would a hosted version of WordPress move beyond the geek appeal the OS project had? How would the virtual company with no office work? Could we develop a service alongside an OS project without screwing both of them up? Should I raise money? Most importantly, would it scale?
In 2006 we developed a series of answers (sometimes hard-learned) to those questions. WordPress was obviously limited by its installation requirements — when it was added as a one-click to web hosts and when WordPress.com (and other MU hosts) made it simple to get a blog the popularity grew beyond what I could have ever imagined. In the WordPress.org world it wasn’t perfect — I consider the long period between versions 2.0 and 2.1 a personal failure — but after that initial bump the development really picked up and the community and usage exploded. There have been 5,880,790 downloads of WordPress.org since Automattic started. (3,852,554 in the past year alone.)
We ended up raising a small amount of money (1.1 million) to allow the company to take some risks without worrying about payroll but we ended up using very little of that capital because revenues grew quickly, allowing us to remain break-even even as the team scaled to 18 full-time folks and a number of contractors. Toni Schneider left Yahoo to join as CEO, a partner I couldn’t imagine getting along better with, and we started to look like a real company despite having no office and some of us never meeting in person.
Fast forward to 2007: many of the seeds planted started to really bloom. On WordPress.com 1.8 million new users joined, they created 25 million posts, we served 3.2 billion dynamic pageviews, and grew to reach over 100 million unique users worldwide. Akismet blocked billions of spams from reaching blogs. Nearly every major media organization, from the NY Times, WSJ, CNN, Fox, Time, People, and more, have embraced WordPress. Finally the approach of serious acquisition or majority-stake investments brought up the biggest question we’d faced so far: should we sell, or build out Automattic to be an independent company for many years to come.
That decision actually wasn’t hard. I couldn’t stop thinking about the opportunities and it became clear that the road ahead was much longer than the road behind us.
That brings us to today. The New York Times, the flagship of media, is joining our existing investors Polaris, True, and Radar in expanding their minority stake in the company. Automattic is now positioned to execute on our vision of a better web not just in blogging, but expanding our investment in anti-spam, identity, wikis, forums, and more — small, open source pieces, loosely joined with the same approach and philosophy that has brought us this far.
See also: GigaOM, Toni Schneider, New York Times, Techcrunch, Wall Street Journal, Mark Jaquith, Jackie Danicki, Mark Evans, Mathew Ingram, Michael Bazeley, Venturebeat, Lloyd Budd, Raanan Bar-Cohen, bu.blicio.us, VC Mike.
P.S. I’ve moved to a new domain, ma.tt, but more on that later. You can subscribe to my feed here.
Support Job
Automattic has a new position we’re hiring for.
Automattic and Six Apart
Raanan Joins
Raanan Bar-Cohen is joining Automattic from Dow Jones. He’s got a disclaimer in his sidebar, “This site is not maintained utilizing the author’s employer’s resources or on company time.” Little does he know that blogging on company time is a requirement here. 🙂
Meaningful Overnight Relationship
One thing I’ve noticed about talking to certain types of press, particularly mainstream, is that they have a pattern in mind before they write about something, and the better you conform to the pattern the more coverage you get.
I think what they really want is an unusually young founder, possibly with a partner, who stumbled on an idea in an epiphany moment, implemented it in days, and then enjoyed overnight success, preferably capped with some sort of financial hook such as a huge VC funding or selling out to a large company for millions of dollars.
It’s not uncommon to get leading questions trying to hit a point in the above patterns… Yes, WordPress really is four years old. I was 19. No, I didn’t create it alone, if I did you would have never heard of it. Actually, it entered a rather crowded field, not even close to being first. No, not planning to sell it, there isn’t really anything to sell, it’s more of a movement. No, I didn’t make 60 million dollars in 18 months.
What’s worst is I think these stories sell a false promise and hope to people outside of the industry — it attracts the wrong type of entrepreneurs — and inside of the industry it distracts us from what really matters.
Someday I think there will be a realization that the real story is more exciting than the cookie-cutter founder myth the media tries frame everything in. It’s not just one or two guys hacking on something alone, it’s dozens of people from across the world coming together because of a shared passion. It’s not about selling out to a single company, it’s dozens of companies independently adopting and backing an open source platform for no reason other than its quality. I’m not a millionaire, and may never be, but there are now hundreds of people making their living using WordPress, and I expect that number to grow to tens of thousands. That’s what gets me out of bed in the morning, not the prospect of becoming a feature on an internet behemoth’s checklist.
Finally it’s not Web 2.0, or another bandwagon me-too content management system with AJAX, it’s a mature project that has been around and grown up over four years of hard work, and it has many, many more years of hard work ahead of it. I smile these days when I see WordPress referred to as an “overnight success,” if only they knew how long an overnight success takes.
Update, see also:
- 2009-03-19: 37signals — Overnight succes takes years
Apokalyptik
Demitrious has joined Automattic. Now go guilt him into blogging more. 🙂
Automattic is Hiring
Automattic is now accepting applications for two positions, one development and the other systems. For me it’s a dream job because I get to work with the smartest group of people I’ve ever met. Who knows — it might be a good fit for a photomatt.net reader.
Startup Essentials Update
Today I talked with Kevin Olsen from Sun’s Startup Essentials program a bit about what happened in our case. He said they were pretty overwhelmed with the few couple of weeks of inquiries, and it sounds like they’re doing them by hand. About 20% of their emails didn’t get through to applicants because they were caught in spam filters. (They’ve started calling and snail mailing to get around that.) Finally someone has mistyped the name of our company as Automatic instead of Automattic (two Ts) and a company that was older than 4 years had applied as “Automatic” and was rejected, and somehow our application got caught up in that.
To Mexico
Tomorrow, along with the rest of Automattic, I am heading down to La Paz, Mexico for the twice yearly gathering of the company. The virtual company thing is great, but I still think it’s important to get everyone together a few times a year to connect and plan out the next 6-12 months.
Sun Isn’t Relevant to Startups
Preface: I don’t write critically about a company unless I think they have some glimmer of getting better, however small that may be.
I just watched another Scoble Show interview with Jonathan Schwartz, and it reminded me how frustrated I continue to be with Sun, particularly their Startup Essentials program. He seems to be complaining about the perception of startups that the Sun platform is completely wrong for a new generation of startups, a perception I would strongly agree with.
To illustrate, here is a timeline of my experience with the Startup Essentials program.
November 3rd, 2006: Drinking the kool-aid at Startup Camp, register on behalf of Automattic for the Startup Essentials program.
November 8th, 2006: I receive an email addressed to “Mr Muellenweg” (wtf?) saying “Due to the volume of interest in this exciting new program, it is taking us longer than expected to review your application. We will let you know your status within the next few days — thanks for your patience.”
Late-November: I talk for about an hour to a nice guy named Eric Cosway doing research about what I thought of Startup Camp and Sun. I tell him about the trouble I’ve had registering for Startup Essentials, he says he’ll note that and pass it on.
3 months since: Complete silence, punctuated by frequent Sun press releases and AP stories about how they’re great for startups, probably millions of dollars of PR.
Seeing their constant press releases and hot-air filled announcements around “Web 2.0” just makes Sun seem that much more out of touch with reality and desparate to jump on hype which has already passed.
I’m not writing this, as Joyent did, with the hope of connecting with someone at Sun that will take my money. I’ve given up, I’ve lost hope, and our business has moved on. We’re growing fast and adding infrastructure faster, all on a tight budget, and I’m less inclined to depart from the LAMP-based architecture that Digg, Flickr, Wikipedia, and dozens of other sites I respect use.
This is also what I’ve started advising other startups, if we had trouble getting anything going I can’t imagine what trouble a brand new startup with a smaller profile would go through. (An exception to this is going through Joyent, which has packaged Sun’s stuff so well Sun should just buy them.)
Personally I’m far more excited about what Amazon is doing these days.
Update: In a move most would never expect of a public company CEO, Jonathan Schwartz has responded. More than that, he has apologized in a human and personal way that is utterly admirable. I’m going to work on a followup to this entry.
Update 2: I’ve posted the followup.
Economical Grids?
My friend Jason is blogging about Joyents grids and linked to one of their new whitepapers. The cost structures in the whitepaper were interesting to me, to give the executive summary for $2425 a month they got in aggregate 12 GB of RAM, 130GB of storage, and 750GB of public transfer. Some of the storage was block, and some was “distributed NFS mounted.” In systems terms, this came down to 800/mo for Big-IP load balancing, 1000/mo for 8 web servers, and 500/mo for 2 DBs.
Since a lot of startups ask me for hardware advice, I was curious this setup would compare to one of the better dedicated providers, LayeredTech. As disclosure, Automattic currently has 8 servers with Joyent that we got when WP.com first started (and they were called Textdrive) and we have 50+ with Layered Tech. Both are active, we serve blog traffic from Dallas (LT) and the main site/tags traffic from San Diego (Joyent).
However this raises an interesting question: If we had $2425/mo to burn and were just starting out, which would be a better choice?
We have the Joyent costs laid out there in a typographically-correct whitepaper, so I decided to dig into LayeredTech’s slightly-1999 website to see what would be comprable. First I started with the web nodes, their best deal currently seem to be the AMD 275 dual core with 2GB RAM, 250gb HD for 175/mo. Let’s get 10 of those. Let’s get two more but with dual 73gb SCSI mirrored drives for the DBs, at 190/mo. We need a file server, something CPU light, I went for this one and put two mirrored 500gb drives in it for 159/mo. Finally we need some load balancers. Two million hits a day is only 23 requests a second, which my laptop couuld probably do, but let’s get two 3800s at 109/mo each and we can put Pound + Wackamole on them for high availability. Those can easily balance probably about 30-40mbps of traffic each.
DoubleMattic
Now with Twice the “Mattic” – Matt Thomas joins Automattic full-time. We’re still figuring out what to call him, since “Matt” is obviously taken. 😉
PC World Blog Tips
PC World – New Tools Help Take Your Blog to the Next Level. “Top-flight bloggers are increasingly moving to WordPress, Automattic Productions’ no-cost, open-source blogging software. Unlike the basic blogging tools found in Blogger, Microsoft’s Windows Live Spaces, and Yahoo 360, WordPress offers tons of plug-ins and widgets for customizing your blog.”
BloggingPro Interview
Over the weekend I did an email interview with BloggingPro. Dropped a few hints about the future, so if you’re curious what’s in store for WordPress and Automattic check it out.